On April 19, the annual China Underwear Cultural Week and SIUF China (Shenzhen) International Brand Underwear Exhibition opened in Shenzhen Convention and Exhibition Center. Chen Biao, Vice Mayor of Shenzhen, Gao Yanmin, Director of Consumer Goods Industry Department of MIIT, Cao Xuejun, Deputy Director, Xu Yingxin, Vice Chairman of China National Textile and Apparel Council, Wang Yao, Vice President of China Chamber of Commerce, Zhang Qinghui, Chairman of China Fashion Association, Qu Jing, vice president of China Knitting Industry Association, Chang Qing, vice president of CCPIT Textile Industry Branch, Zheng Bihao, president of Shenzhen Underwear Industry Association, and Zhang Fengwei, founder of SIUF, attended the opening ceremony to observe the underwear exhibition.
At the opening ceremony, Gao Yanmin highly praised the underwear exhibition in Shenzhen, saying: "A successful exhibition has a great stimulating effect on the development of the industry. Underwear Exhibition in Shenzhen has become the world's leading professional underwear show, We hope it can be better and better, more and more influential, for the development of China's underwear industry to make greater contribution. "
In his speech, Mr Cheng said he will live up to expectations and continue to lead the underwear in Shenzhen to a higher level, helping boost the international reputation and influence of Chinese underwear brands.
The opening ceremony, the two international heavyweight big ca - the world's top show director Rene Celestin, the famous director Hamish Hamilton invited as China's underwear cultural week special consultant, SIUF founder Zhang Fengwei, Tasus Group, president of Asia Pacific Mark as two Big coffee issued a letter of appointment.
The exhibition for a period of 3 days, rich in content, colorful, exhibition area of ​​73,000 square meters, continue to lead the world underwear exhibition industry. In addition to the static exhibition, this Cultural Week there are supermodel contest, design competitions, underwear show, awards ceremony, forums and other wonderful supporting activities.
Highlights a: "new forces" rise
This year's upstream yarn exhibitors enthusiasm unprecedented, INVISTA, Toyobo, Hyosung, Bont and other industry giants continued large-scale exhibition, Lan Jing, standing, a needle textile, Shandong Lianrun, Texas Huayuan and other well-known enterprises Also have joined, further evidence of the Shenzhen underwear exhibition in the industry's growing influence, but also from the side confirmed the industry's competition further extended to the upstream industry chain. At the same time, underwear leading enterprises gathered, Embry Street , City Beauty, Hui Jie, Olivia Lennon, Holy Springs, Ordifen and other well-known cooperation with SIUF well-known brand underwear with their latest products struck again.
E-commerce platform enterprises take the entire vertical Hall 6 as an independent museum, show clothing network, little bit off, Jingdong underwear and other companies rely on the rapid rise of the Internet also with SIUF more comprehensive and in-depth cooperation. Even more noteworthy is that this year's international exhibition area increased significantly, Germany, France, Switzerland, Colombia, Italy, Israel, Hong Kong, Taiwan, Japan and other 12 countries and regions in the international brand and facial accessories wonderful Products such as international top swimwear GotteX, South America's first underwear brand Leonisa, Japan's Rarity sales champion Atsugi / Atsugi, Germany's high-end pajamas swimwear brand RoeschFashion and SIUF portrait together to explore the Chinese underwear market.
Highlights 2: "new technology" landing
In Shenzhen underwear show, many companies bring their latest R & D technology exhibitors, such as Hyosung Group's new deodorant spandex creora · Fresh, cool sense of anti-UV nylon MIPAN Aqua X and other functional products, Shengquan Group spent huge sums of money Developed a new material that can be put on the body - biomaterial graphene "inside the warm fiber", take off science and technology research and development Larat exclusive patented technology, jealousy will "chitin" and "far infrared" high-tech health fabrics and new products combined ... ... these companies spare no effort in research and development of new technologies, painstakingly create each underwear, in order to meet more consumers for healthy underwear and product diversification needs.
Highlights three: "new model" emerged
Vertical mining platform to the verticalization of the underwear industry as a breakthrough, a direct link between the supplier manufacturers and retailers, without intermediate redundant links to achieve the circulation of goods and information flow of flat, not only changed the underwear industry's traditional mode of operation, but also underwear for China Development has played a huge role in promoting.
Xiu clothing network relies on the Internet "focused, efficient and intelligent" feature, with cloud platform as a carrier to provide innovative industry services, to solve the industry's internal information asymmetry, the channel is not perfect and the financing is not smooth three major problems.
2017, a little bit off with their latest products, technology and ideas attack Shenzhen underwear show, China's underwear industry to bring new thinking.
Electricity giant Gyeongdong also worked with SIUF to create a 4.19 underwear festival. As an important part of the Futian Shopping Festival, it launched the model of "Red Net + Live Broadcast + E-commerce" during the exhibition and invited the network's super-popular anchor at The scene was lively amused and interactive in the form of live entertainment on the Jingdong platform, vividly presenting brand products to online and offline audiences, and guiding audiences to complete purchase activities on Jingdong platform and broaden the sales channels for underwear products in the network.
Highlights four: "new big coffee" to help out
Will be held tonight, "Bright Public Fashion Night" Golden Panda Pouch Award - SIUF2017 China underwear industry annual awards ceremony and Fung Wah Charity Concert Tour Launching Ceremony, Charity Foundation Charity Ambassadors, internationally renowned singer Tan Wei-wei Invited to attend, and accompanied by charity concert tours, singing love will spread throughout the Chinese mainland. In addition, the world-renowned director Rene Celestin, internationally renowned director, Academy Awards ceremony and London Olympic Games opening ceremony director Hamish Hamilton, the world's top model astronaut Cesar Perlin will serve as SIUF2017 International Underwear Supermodel Conference Finals jury, improve SIUF supermodel draft International standards; the world's top underwear observer, Paris concept founder Jos Berry, the international authoritative fashion underwear media "INTIMA ASIA" CEO Francesca Spinetta will serve as 2017 Charm East China international underwear creative design competition judges, top fashion design institute Parsons College Design director Jasonpaul McCarthy will also serve as 2017 Charm Oriental China International Underwear Creative Design Competition, Anlifang International Home Clothing Original Design Competition judges, with the Western aesthetic examines the oriental characteristics for the direction of China's underwear fashion development.
Highlights five: "new thinking" collision
China's underwear summit was founded in 2006, has so far successfully held 11 sessions. 2017 China Underwear Summit (CIUF) to join the industry and market expansion guest lineup, challenge the hot topic underwear industry, sustainable development industry, the organizing committee invited the industry to discuss the future trend of underwear industry, respectively, "restructuring heavy Plastic Link "," new trends in new technologies and new materials "as the theme, the underwear industry in-depth dialogue and exchange of development, multi-dimensional, multi-angle, all-round collision underwear industry in the future direction for the" new economy "underwear industry Development provides the most wonderful interpretation.
Highlights six: "new fashion" big show
During the exhibition will be held more than fashion show and brand catwalk.
On the morning of April 19, at the opening ceremony of SIUF China (Shenzhen) International Brand Underwear Exhibition 2017, Chinese underwear leader An Lifang opened the curtain for Lingerie Culture Week with an opening called "Moment" . In the fantasy forest castle, dressed in gorgeous plumage princess, was awakened by the prince, models like the elves came out from the frame. Designers will spend a romantic show full of Yang, spread to the model chest, skirt above. In addition to the fantastic Western romance and the unique Chinese style of reproduction, it is the first time in the lingerie show that the opening of a cute baby stage is started and the model of flower-style parenting is opened.
INVISTA held a "I AM EVERY WOMEN" fashion conference, Rui fashion will open the "mood of a lifetime --AW2018-19 trend release", Orinnon, muse temptation, auspicious vegetarian and other brands will also be presented a wonderful brand Show ... During the exhibition will also be held SIUF2017 International Underwear Supermodel Conference Finals, 36 from the beautiful models around the world will be a popular body and temperament hot competition. Also in the exhibition held in the "Charm East" China International Underwear Creative Design Competition and the An Lifang China International Home Clothing Original Design Competition, the new designer's show will give a fresh look. Different styles of catwalks converge, fashion and sexy amazing meet, showing the audience a fantastic visual feast.
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