Ignition point refers to the process by which a substance can burn quickly. What would it be like for fashion? Fashion Rendezvous · 2021 Spring and Summer Chinese Women's Fabrics Fashion Trend Proposal Conference will bring a clear answer in Keqiao, Zhejiang on December 20, from asking the original intention and goal of the fashion trend, to the method and significance of landing fashion value, step by step detonating fashion Randian, what is this process?
proposal
Trends of Chinese textile fabrics in spring and summer 2021
The weather is beautiful and the winter is flourishing. At the end of December, Keqiao gave this proposal a unique winter field that is ready to be stored and ready to go. It was sponsored by China Textile Information Center, National Textile Product Development Center, Zhejiang Province. Hosted by China Textile City Construction Management Committee, Keqiao District, Shaoxing, Shaanxi Province, hosted by China Women's Fabrics Trend Research Institute, China Textile Fabrics Trend Research and Publishing Alliance, and Keqiao Fashion League, bringing together textile elites, trend experts, and cross-border experts More than 100 people, including well-known designers, representatives of textile companies mainly from Trend Alliance companies, as well as big data technology experts, local representatives of the textile and apparel industry in Keqiao, and influential media reporters, attended the proposal. Raise fashion wisdom, create fashion trends.
This proposal will focus on professionalism and products as its essence, and will start to collide with wisdom from three aspects: trend research, creative development, and value landing to inspire creative innovation.
Age of the Gods: Gathering of Think Tanks, Theme Sharing Outlines Spring and Summer Fashion Charm
In 2019, the global luxury goods market reached 9.8 trillion yuan, with textiles and clothing accounting for the majority. Chinese consumers drove 90% of the growth; Kering Group entered China with its GUCCI, BALENCIAGA, BOTTEGA VENETA and other brands; OTB Group's brands DIESEL, MARNI And MAISON MARGIELA continue to renovate Chinese gimmicks; Chinese brands Li Ning, Ordos, Shanghai Beach, etc. are seeking innovative ways to surpass the times ... The Chinese textile and apparel industry has entered the era of the gods, many well-known brands have entered, and local creative newcomers Constantly emerging, how to respond to the textile industry as a trend? Focusing on women's fashion, the theme of this proposal will allow creative thinking to iterate from four key points.
Opportunities to identify opportunities: Li Chunliu, senior manager of commercial products marketing of huge engine, shared the theme of "New Opportunities in the Fashion Industry under Short Video".
Chunli Li-Senior Manager of Commercial Product Marketing of Huge Engine
New media social tools are constantly emerging, and Douyin has become an important channel to stir fashion and super strong cargo. In the face of the rise of short video platforms represented by Douyin, how can the textile and apparel industry leverage? What are the borrowing paths and techniques? In the theme sharing, Li Chunliu combined port traffic data, effective operating cases, and consumer characteristics analysis to share professional thoughts on new opportunities in the fashion industry. The precise operation of the crowd is the key to affecting the value of marketing. She said that we are in a brand-new era, with new media and brand-new user access methods. It will be possible to create explosive models by using platforms such as Douyin , "It is divided into five steps, selecting products, selecting talents, script testing, big V harvesting, and continuous delivery." Li Chunliu further combined marketing examples from Lu Xianren and Sydney to analyze the marketing promotion path from early to advanced: 1. Out-of-the-box evaluation category, such as BJHG, Loulan mushroom cool; 2. Vertical dressing category, such as Wuxuan; 3. Contrast contrast category, such as Sanshui Chao; 4. Oral explanation, such as Sanbai ’s daily wear 5. Scenarios such as Gu Axin.
Looking at products from customers: Xu Weidong, founder of Dongge Quality Manufacturing and chief academic officer of Dongzhou Fashion Institute, shared the theme of "the era of products for customers and customers".
Xu Weidong-Founder of Dongge Zhizao, Chief Academic Officer of Dongzhou Fashion Institute
Combining years of experience in the industry and recent practice visits to textile fabric companies and clothing design companies, Xu Weidong found that "Chinese textile companies are worrying about Jinshan and Yinshan." He analyzed the industry's innovation and development potential from seven aspects Thinking, "In fact, your customers are very good," he pointed out, not only to understand what customers need but also how to apply their products, but now many companies are not clear about them, "meaning you do n’t know your competitors. Who it is means that you have a lot of opportunities to disappear. "Xu Weidong believes that the first bucket of gold for textile fabric companies’ profit growth is contained in their own customer lists, in-depth analysis of customers, accurate management of customer needs, and continuous optimization of the customer layer. Only in the future, the Chinese market with great opportunities will gain more profits. He takes Toray Group's support for the development of Uniqlo as an example: "Can you cultivate Uniqlo in China like Toray?" He pointed out that our young clothing brands are not like Was Uniqlo back then? Enabling partners to guide each other can promote more innovations. Finally, Xu Weidong returned to customers and products, and concluded: "Excellent product research and development system and brand system construction are the core of the curve overtaking road made in China and created in China."
Inspired by the national tide: Zeng Fengfei, the designer of the Golden Dome Awards and the vice chairman of the China Fashion Designers Association, shared the theme of "Fashion Charm of Chinese Traditional Elements in Modern Fashion Design".
"Zeng Fengfei-Golden Award" designer, vice chairman of China Fashion Designers Association
Zeng Fengfei's work attracted a lot of attention in the national tide design of China International Fashion Week. In this proposal, he brought a wealth of design thinking, combined with the definition and extension of color in Chinese traditional culture, and fused in China for many years. The first-hand materials and materials of all ethnic minorities, he fully immersed the creative design of patterns and technical dimensions in Chinese culture. Taking his work "Shan Ha" as an example, the colors are rich, and Huang uses the intention of "Tian Xuan Di Huang". Based on this, it highlights the tension that holds the vitality of all things. Among them, the patterns are colorful, but they have an intriguing story, because they draw on the diverse expressions of life of the Dai costume patterns; let alone the innovative interpretation of traditional techniques such as embroidery and buckle. . Zeng Fengfei said: As a designer, you must understand traditional culture, and you must have a functional expression and grasp of details in traditional culture. "Harmony and unity are the essence of Chinese clothing culture, and respect China is the country of clothing."
On Marketing Ideas: Zhou Long, a well-known brand expert and co-CEO of Wuya, shared the theme "From Product to Marketing, an Interesting Soul"
Zhou Long-Well-known brand expert and Wuya co-CEO
Based on the current young culture, how can it be more fun to play with textiles and clothing? Zhou Long's sharing is precisely to hit the nerve of interest of the young group. "When we were doing Wuya, the starting point was different from the original idea of ​​making a brand," he said. "We emphasized authenticity and fun, and added the word 'freedom' in the middle." At the proposal meeting, In response to the spring and summer fashion, Zhou Long shared a series of interesting designs of the Wuya brand pointing to "fashionable big girls", such as "I am very poor" series men's clothing, "the world's first beauty" women's clothing, and "I want to roll sheets with you" pajamas The marketing theme gave every attendee a refreshing look. The original interesting brand gameplay can attract public attention in this way. "Our products are based on the observation of the current culture, and then try to evolve it into some interesting marketing themes to ensure that our products are unique in the market." During Zhou Long's introduction of the brand, each model sold Each interesting story of the paragraph points to a unique cultural intention. He concisely summarized the brand of Waya as "global style, sourced from local sources." Foreigners feel very Chinese, and Chinese people feel foreign, so that fashion creativity is also worth interesting and young minds. Come and play.
Looking at the trend and setting the direction: Cao Xiaowen, Creative Director of the Trends Department of China Textile Information Center, shares the theme of "2021SS China Textile Fabrics Trend"
Cao Xiaowen-Creative Director of Trending Department, China Textile Information Center
How to analyze the current fashion changes in the textile industry from a professional level? The dimensions of consumer crowd analysis, brand case deconstruction, market data arrangement, and fashion color coverage are fully covered. The theme of this proposal's spring and summer 2021 trend of Chinese textile fabrics shares from a broader fashion background and straightens to clear trend logic. Cao Xiaowen pointed out that for the portraits of the target consumer groups, under the dominance of Gen X, Millennials, and Gen Z, developers in the textile and apparel industry are required to "don't try to understand them, but be them". In the current stage of high brand consumption, she said that in the face of huge market demand and new consumer groups, innovation and development need to be considered from two logical dimensions: the "post-luxury era" and the "system era." "Expensive does not mean luxury," Cao Xiaowen said, "providing comfort and satisfaction beyond expectations, thereby bringing emotional and psychological joy" will be the new pursuit of the post-luxury era, and the "system era" will test us again Supply chain, flexible quick response, product innovation capabilities, as well as the ability to accurately locate / precise research and development / accurate marketing. With the help of rich data and chart analysis, she comprehensively shared the main points of product and brand positioning and innovative development.
How many surprises can the technological power bring to fashion creativity with Shengwei Interactive?
Creative interaction
AI meets Color's fashion insight
What kind of wonderful bloom will there be if science and technology forces join hands with fashion creativity? This proposal will ingeniously design such an interactive link: using the AI ​​color analysis tool as the core and using the on-site interactive method to present the color insight and trend guidance of the AI ​​tool-AI meets Color's fashion insight and science fiction "Three-body" has different "dimensional reduction blows". This proposal will allow creative thinking to be guided by popular professional content, upgrade the thinking dimension, and implant the intelligence power of big data, so that every smart mind at the conference will have Get blessings from technology to inspire broader creative thinking.
Live interactive silhouette
Enter the newest color from the fashion field, let the big data intelligence power dance with the trend prediction, and let creative borrow the power of big data intelligent systems tailored for the fashion industry. Rarely will Morningstar no longer be a market and cultural fusion So creative. This proposal will not only vote on the crowdfunding color viewpoint, but also create popular colors in the eyes of everyone at the same time. At the same time, trend experts will analyze and answer the votes on the spot combined with the latest show information, from fashion tastes to professional depth. Find out more in the uplifting interaction.
Collision Ignition: Development and sharing of centralized dialogue, there is always an unexpected thinking
When creativity is infinitely stimulated, effective combing of ideas is even more important. This proposal will summarize all inspirations and reflections in a fashion dialogue, fully thinking and colliding in a larger pattern, and gaining invisibility between dialogues. The deep wisdom of fashion.
There is a story behind fashion. Topics are discussed around the lifestyle of women in the new era. Elite female guests from different fields are invited to conduct in-depth discussions to share the changes in women ’s social roles and consumption patterns. They analyze the challenges these changes bring to fashion design and new product development. influences.
dialogue
This session was presided over by Liu Peifang, the founder and principal of "The Secret Behind Fashion", with Yu Jinlin, R & D Manager of Jiangsu Danmao Textile Co., Ltd., Li Kun, designer of the apparel brand ALICELEE, and deputy of Advertising Marketing Division of Ruili Magazine Cultural Development Co., Ltd. General manager Tan Yunxuan, founder and CEO of Little Black Dress Yoga, Gu Chun, talked about women's fashion, from lifestyle and consumption concepts to focus on hot spots, fashion expectations, etc., explored interactions on multiple levels, and aimed at contemporary women's living conditions, fashion characteristics, and consumption. Specific visions such as features and future development are extended to promote the full interactive discussion of intelligent forces such as designers, textile R & D personnel, industry media, and cross-border talents to create a smart space for crowdfunding and creativity.
proposal
Trends of Chinese textile fabrics in spring and summer 2021
Fashion igniting, in this proposal will be just the beginning of an ignition, such as the "Alchemy Furnace" that bred the essence, which can include many thoughts and questions of the trend, focus on one direction, so that women's fashion will release more energy, and for Chinese women Proposals for fabric fashion trends will refine the best results, and there will be more extensions in the research and release system of China's textile fabric fashion trends in the future.
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