Women in the mall to sell, be sure to pick a good location. "Hospitality is a big hit" is an undisputed fact, however, on the basis of large traffic, women's women's shops do operate more than men's and women's stores rely on the location. This is due to the unique psychology of female customers in the consumer apparel industry and enhances the role of "good location" in boosting sales volume.
So, female customers in the "good location" behind the consumer psychology is it?
When shopping, most female customers like to slowly "stroll", where the location is obvious, the natural "stroll in" the high probability. For example, the storefront at the front of the elevator and at the corner of the floor tends to be frequented by female customers, while the stores that do not rely on elevators nor the corners are relatively deserted. Because, most of the female customers like to turn around the mall first, rather than directly into the mall in the middle of the store. Female customers before buying clothing, "shopping and then decide what to buy," the idea of ​​buying women's womens more random behavior, easier to "preconception", first saw a brand, and then see the brand has more Comparison and critical. In contrast, the purpose of male customers to buy clothing to be more clear, buy what you want before buying clothing, enter the mall directly to find the target, buy the right no longer visit. Reporters at the mall interviewed several female customers at random, one of the young ladies said: "I feel good to buy chant."
Female customers are more concerned with "feeling", while "location" can give people a feeling of "space" in the shopping environment. Females "naturally" feel bad about the "roundabout" or store crowded with many brands. Especially in the case of apparel and store decoration is not much difference, most female customers will feel that "only a better brand to occupy a more important position," to choose a better location clothing store. In turn, the male customers often think of buying their own clothing is their occupation and identity, more concerned about the taste of the garment itself is suitable for themselves, since I do not know the female customers so "love" shopping, then the shopping mall "feeling" also Not so concerned about female customers.
37 ° Love "Trinity" one-stop all-round cross-border business model
Since its founding in 2005, 37 ° Love has always regarded innovation as the driving force behind its development. Combining with the development trend of the world's garment industry, 37 ° Love has established a business model based on the status quo in China and operating in the trinity category with fashionable clothing, fine shoes and accessories and accessories Unique in the domestic apparel industry.
37 ° Love Women specifically for the franchisee to create a "triple protection":
A heavy protection: the full reimbursement of investment funds easily open the entire store
Headquarters for the full reimbursement of investment partners, 13-year standard operation, the entire store output help partners easily shop.
Double Guarantee: Zhou week orders do not Yahuo, weekly new 50 models
Product updates fast, 50 new weekly, to ensure that shop products should be seasonal, adequate cash flow protection.
Triple Guarantee: Venture low risk, full recovery of the original price of the goods
The original price of the finished goods store closed, to ensure that franchisees to invest in low-risk.
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