May 28, 2008, at the birthplace of the brand Herzogenaurach in Germany, Adidas launched a new series of expressions of creativity and personality - miOriginals. The MiOriginals collection is based on two iconic shoes from Clover: the Superstar and the ZX700, which offer consumers personalized sneakers. Consumers can intuitively choose the fabric (material) and color of the shoe, determine the details of the shoelaces, soles and other details, supplemented by different shape elements, can make innumerable combinations of personalized sneakers. At the moment, consumers can only experience miOriginal customization at Original shops in Berlin and New York (the Zurich store will be followed up by the end of May), and the miOriginal based on Superstar and ZX700 shoes cost about 110 euros and 130 euros respectively. But it is noteworthy that Beijing, China will be miOriginal landing next destination. Adidas officially announced the concept of "customization" in the MiOriginals line to commemorate and pass on the "DIY" spirit of the brand founder AdiDassler (in 1920, the young AdiDassler made the first pair of hand-made sneakers in the town of Herzogenaurach). In fact, sneakers DIY concept is not new, FTD last May had a "DIYShoesRoundUp." RoundUp was included in the AdidasAdicolor, DIY category limited to the replacement of color shoes. This miOriginals actually and NikeID, ConverseOne, RbkCustom and PUMAMongolianshoebbq essentially no difference, adidas now introduced such a concept can be said to be "late." However, miOriginals these four "predecessors" in addition to NIkeIDStudio landing in Shanghai by the end of April 2008, the other three did not enter the Chinese market. In other words, for SneakerDIY, Chinese consumers are still more envious, can experience less. miOriginals by the company "Olympic partner" identity, kill the capital on the eve of the Olympic Games, can not but say it is pretty smart. Personal feelings, NikeID still little movement, after all, also appeared a month. Is miOrginals late or coincidental, dare not jump to comment, have a look. Superstar, ZX700 Resume: Supertar series was introduced in 1969, is the earliest low-top leather basketball shoes, quickly swept. 1970 began to transform the classic design style sneaker, has won the love of generation after generation of consumers, and continues today. ZX700 series as running shoes was released in 1985, with advanced science and technology quickly surpass the "predecessors" shoes. After the ZX700 street style transformation, and become the popular sneaker shoes.