American Jansport brand new product promotion to "road show"

The American backpacker's largest brand JANSPORT and its personnel from the marketing department of the Chinese mainland revealed yesterday that the brand will use the "road show" method of small cost investment to promote products this summer, and at the same time indicate whether it will participate in the China International Sporting Goods Fair next year. It will also be decided by the situation.

According to reports, the brand has just participated in the second China International Sporting Goods Expo (IspoChina) this year, and the audience is mostly professional audiences -- domestic and foreign distributors. “These domestic and foreign distributors can promote our brand worldwide, but in the face of the domestic market, we believe that a large consumer group should be the focus of our attention.” To this end, the brand chose to be famous in Shanghai this summer. Several gold shops have creative "road shows." According to reports, the cost of the “road show” is far less expensive than the participation in large-scale exhibitions.