Anti-dumping investigation of the European Union faces a new round of pressure on Chinese ceramics

(Ceramics China Yan Yan) China's export of ceramics, has always been known for its exquisite workmanship. Since September 2011, the European Union has made the final conclusion on the anti-dumping case against Chinese tiles. Soon after the conclusion of the dust, the European Union recently decided to launch an anti-dumping investigation against China's ceramic kitchen utensils. For China's ceramics industry, Europe was originally a very important market. So frequent anti-dumping investigations on different products of China's ceramic industry are undoubtedly a blow to ceramic export enterprises. For the survey, industry sources said: On the one hand, we can question the repeated Europeans. On the other hand, we also need to understand the status of the euro zone financial crisis.

Previously, the European Union imposed a punitive tariff of up to 69.7% on China's export ceramic tile enterprises, and the validity period is as long as five years, and may be extended depending on the circumstances. Under the pressure of anti-dumping, China’s market exports to relevant regions have dropped significantly. According to statistics from Foshan Customs, from January to October 2011, affected by anti-dumping measures, Foshan exported 26.85 million square meters of tiles to the EU, valued at US$160 million, and its volume and value dropped by 24.4% and 20.1% respectively.

If this case is filed, this indicates that the EU will conduct comprehensive anti-dumping investigations on ceramics including ceramic tiles, mosaics, and ceramic kitchen utensils and cutlery. This is the most influential Chinese anti-dumping case after the anti-dumping of Indonesian ceramics utensils against China this year. It is reported that the EU is likely to formally file this month. More than 2,000 daily-use ceramics manufacturers will be affected. The future may also affect the ceramic gift market, ceramic advanced customization market and so on. According to the statistics of the association, in 2011, the cumulative value of China's export of EU kitchen utensils exceeded 700 million U.S. dollars. Once anti-dumping duties are imposed, China's ceramic exports will have a very serious impact.

In fact, China's export of EU ceramics has extremely low profits. Yang Yuli said that Shunxiang Ceramics is considered to have a better profit margin, with a gross margin of about 10%, and other companies are even lower. For example, she said: “In the European Union’s market, which sells for US$3.5, for example, the price that a company sells to an EU dealer is about US$0.7, and the company profits from it only about US$0.1. The US dollar actually earns more than 1 US dollar, which is 10 times that of the production enterprises in China. This is true for large-scale enterprises, and for other small companies, it is even more difficult. It can be seen that the profits of China’s ceramic export enterprises are very low, and the big profits are foreign dealers. .

According to the latest report from the Foshan Ceramics Office of the China Ceramic Industry Association, the EU recently launched an anti-dumping investigation against Chinese ceramic kitchen utensils and has already entrusted the Chinese Mission to the European Union. This month (February) is likely to formally file an order. The association reminded the ceramic associations of various provinces and municipalities and ceramic enterprises exporting to the European Union to do a good job in preparations for the response.