B & Q home brand new shop settled in a new atmosphere of diffuse fashion

On December 25th, in the Jianxiang Home Plaza in the northeast corner of Jianxiang Bridge, B&Q's fifth store in Beijing finally settled down. Previously there were answers to all the conjectures of its new store: The new store indeed put soft decoration on an unprecedented scale, occupying 50% of the 14,000 square meters of Jianxiang store. In addition to the Disney product zone, the "G Plus Sumika" Fashion Life Zone, which cooperates with the Hong Kong brand "GOD", has become the most eye-catching area in the store.

B&Q’s New Store Leverages Soft Decoration for More Popularity

In the Fashion Life Zone, furniture, curtains, carpets, tableware, pillows, candle holders, tissue boxes, etc. occupy ample area in the form of model display and centralized shelves, and the proportion of soft decoration materials has increased from the previous 20% to 50%. In response, Wei Zhe, president of B&Q China, said that soft furnishings are only affected by the real estate market and have more and more intensive consumer groups. Soft decoration is updated faster than hard decoration, so the demand for soft decoration is continuous. Consumers also want convenient and well-designed services ranging from decoration to decoration. B&Q is seeing this demand, strengthening the capacity of decorations, and is equipped with professional decoration consultants to help consumers fully complete the decoration and decoration.

According to reports, B&Q has globally outstanding color researchers, analysts, and designers to grasp the richness of colors and trends. B&Q is designed and developed by color designers and applied to products. Wei Zhe said that the new store will allow consumers to save a lot of things, and they can find a series of color-matched products ranging from tiles, paint to curtains, and tablecloths in B&Q to get a complete set of solutions. You don't have to spend time on a harmonious home.

While the environmental performance of various building materials has become increasingly transparent and has attracted the attention of consumers, the environmental performance of soft decoration products has not been restricted by strict national standards. In response to the question on how to control the environmental protection index of furniture, fabrics and other products in soft furnishings, Wei Zhe stated that B&Q will guarantee that the soft-packed products purchased conform to European standards in order to achieve the level of access to all stores in the world.

"Renovation this year, spend money next year", B & Q will implement interest-free loan service

According to another briefing, before and after the Spring Festival next year, B&Q will cooperate with China Merchants Bank to launch an interest-free loan service "Renovation this year, spend money next year." Consumers can choose a credit line of 2-15 million yuan. The repayment plan and the bank agreed that B&Q will implement the first-year interest-free repayment commitment to help consumers resolve the difficulty of buying a house.

At present, the other two new stores in Baanju are under construction. It is reported that by the end of next year, Beijing’s B&Q will reach 7-8.