Celebrity-created pop brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

The star Wu Ke? The self-influenced brand DEBRAND flash shop settled in Taikoo Li, Sanlitun, Beijing. Beijing Chaochao people noticed that the DEBRAND concept flash shop was stationed in Taikoo Li, Sanlitun. A short period of three weeks brings you full of musical elements. Want to find out how the music x design of the boss Wu Keke combines? Want to understand what kind of tide swept Shanghai, Shenzhen and Guangzhou? The self-proclaimed Swag is Beijing's largest oil attraction. It is a must-see spot in the city, the DEBRAND flash shop in Taikoo Li, Sanlitun. Sanlitun, the basement of Taikoo Linan District, November 4 - November 29.

【DEBRAND Brand Introduction】

In recent years, Taiwanese singer Wu Kequn has won a lot of fans for his "Big Tongue," "Write Poems for You," and "General Order." In the summer of 2013, he established DEBRAND, a non-brand concept, as the owner of the Tide brand. He combined eastern elements with Western techniques and collaborated with well-known contemporary artists to create fashion trends with artistic concepts.

The star Wu Ke? The self-created street brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

DEBRAND's main design is based on the idea of ​​"removing the label, you're the one!", starting from the individual, focusing on showing a variety of gestures, expressing a clear attitude, while emphasizing the concept of fashion, but also the pursuit of a stylish attitude to life. It has opened up new rules for the fashion industry, namely, “do not let the brand define you, let alone let people label it for us.” Through this concept and persistence, consumers are encouraged to perceive themselves, create self value, and pursue self. achieve.

The star Wu Ke? The self-created street brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

The star Wu Ke? The self-created street brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

Combining traditional Chinese cultural and artistic elements for re-creation, the use of post-modern aesthetic design and expression techniques will fuse classics with modern ones, colliding with new wave of trends, and forming four classic design elements of Oracle, blue and white porcelain, ink and animal power. From November onwards, a pop-up store cross-border space was opened in Taikoo Li, Sanlitun, displaying a variety of interesting and creative joint products, including the invincible Iron King Kong, Warner Movie Suicide Squad, Taiwan No.1 top The well-known calligrapher Dong Yangxuan, who was the author of a great masterpiece, came out of her hand, and the most popular Japanese Harajuku designer Kurashiki Ishiki was a special co-branded model, bringing music, art and trends together to create a new vision.

The star Wu Ke? The self-created street brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

The star Wu Ke? The self-created street brand DEBRAND flash shop settled in Taikooli, Sanlitun, Beijing

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