With the acceleration of the underwear market in social development, Chinese consumers have not only satisfied with the external beauty, but also have attracted many consumers' attention. However, underwear market in mainland China has not yet been effectively standardized, the price is uneven most people do not understand the problem.
Some consumers often have such a confusion: the same is the underwear, a few dollars a thousand dollars are not the same to wear it? What is the difference between the two? What are the factors that lead to a price difference?
The first factor that determines the price of underwear is fabric. Fabric is the main factor determining the price of underwear. Good choice of advanced underwear fabrics, such as microfiber, high-grade lace, including Lycra, are designed specifically for the characteristics of human body and skin features high-tech products designed and developed with good ventilation, high color, light and comfortable, smooth No trace and many other notable features, while the main difference between the lace in the three-dimensional sense, low-grade lingerie used in the fuzzy pattern, single color, while the high-end lace pattern is clear, regardless of the visual or feel are very three-dimensional. High-tech ingredients to join.
Chan Chi in the fabric underwear by the United States DuPont production of high elastic fibers, the surface of the content of 38% DuPont Lycoming, DuPont lining in the ingredients also reached 24%, and 72 combed cotton as the material, with excellent hygroscopicity , Wearing comfortable, gorgeous, etc., but also has a cashmere-like feel, skin-friendly, good ventilation, mildew, moth, low shrinkage and other characteristics. The clothes made of such material can increase the physical fitness of the wearer. This is because DuPont Lycra fiber has excellent deformation recovery ability and supports and tightens the human body. It can reduce the body's muscle vibration during exercise and relieve fatigue.
brand effect. Brand is the most important five elements of an enterprise assets. If the brand behind the veteran to have a domestic designer and a group of highly trained professional training team of high-quality, by them to build the brand is not just a simple underwear sales, more of a cultural feeling from Europe. Allow consumers to buy underwear at the same time not only for the purchase of physiological needs, but also a spiritual and cultural enjoyment. Although these brand effects are invisible in commodity prices, they are an important aspect that can not be ignored in price.
Caneige (Chan Chi) is a Korean brand, is the perfect combination of Korean fashion and modern fashion concept of the product. Caneige attracts consumers who yearn for elegance, quality of life, and keen fashion sense. Its brand in the United States, Canada, Europe, Asia Pacific and other global registration and sales. Chan Chi's image of beautiful, elegant, luxurious, and it successfully combines the essence of Oriental aesthetics and Western fashion. From brand communication, product packaging to the terminal image, all highlight its unique elegance and elegant taste. Chan Chi underwear, enter the mainland market as the main chain stores, build a one-stop shopping environment for women's underwear. Chan Chi underwear imported from high-end refined from the body, body underwear mainly to play, the style of Athens, soft, delicate, sexy, stylish and comfortable and durable both quality characteristics. Its stylish design concept, top quality, all invariably feminine heart to buy.
Features. Underwear with the functions and the effect it can achieve, but also to divide the price level of an important benchmark. Good underwear is the introduction of the latest European plate, and then modify the body shape and temperament of women in the East, and strive to achieve the goal of tailor-made for each woman, so Chan Chi underwear companies in each underwear are passed Careful design and the majority of women try on. In addition, high-end underwear also attaches great importance to the aesthetic taste of underwear.
Chan Chi body underwear 420 denim fibers, special mandala weaving laws and regulations with excellent scalability and resilience, the surface presents a unique battlements shape, the fine fibers on the surface of the capillary groove formed by the role of the skin surface of the wet Gas and sweat wicking, diffusion, transmission and other effects of excreted. Excellent wicking performance and moisture conditioning allow the skin to breathe easily and comfortably. Its high elongation properties are unmatched by other fiber and rubber products, can be stretched to the original 4 to 7 times, and the release of external forces, can immediately return to its original length. Resilience than rubber fiber 2 to 3 times, light weight 1/3, and tough than rubber, light resistance, washable, good shape retention. Not easy to deform, with push fat effect. Good vertical and horizontal extension force and tightening force, as the body to do a stretch of stretching, intangible tension in the extension and contraction of the natural massage the skin; and its counter-gravity, the fat from the bottom up, Prevent fat production.