Fur, extravagant, silky, everything is natural. Down, light, warm, and ingenious. All the natural, ingenuity and style of fur and down are presented in CHIC2017 (spring).
At the exhibition site, high-end leather, fur, down enterprises and industry authorities at home and abroad competed to participate in the exhibition. The overall construction of a gathering of commerce, brand promotion and processing cooperation is dedicated to helping enterprises win new growth points and enhance product competitiveness. Among them, the Ingenuity Fur Exhibition Area is located in Hall 1, which gathers Xinji, Haining, Tongxiang, Yuerbao, Daying, Shanghai and other regions, as well as many brands in Turkey, Greece, Canada and other countries, bringing internationalization, diversity and Stylish products and designs.
Light luxury fur conveys the concept of casual fashion life
The noble and elegant fur has always been favored by big-name designers. In its long development process, fur has become synonymous with luxury. At the exhibition, the reporter found that more and more Chinese fur companies are beginning to move towards a luxury style, retaining the noble and elegant characteristics of the fur itself, while at the same time incorporating the casual and fashionable life concept, so that the fur can be accepted by more people.
Zhejiang Nuozhi Co., Ltd. is one of them. Zhejiang Nuozhi Co., Ltd. is from Haining, a famous fur city. It was listed on the New Third Board in 2015. To create an elegant and textured fur brand with the spirit of artisans, the concept of a simple and casual fashion life is the core of Nuo's brand. Wu Luming, chairman of the company, said that this is the company's participation in CHIC again after 10 years. It is also the first time that the company has come to CHIC after listing. For this reason, the company has carefully prepared for half a year. "At present, Nuozhi mainly provides ODM services for high-end brands at home and abroad. In the future, Nuozhi hopes to build China's own national brand through private customized routes." Wu Luming said.
In addition, the domestic leather fur industry cluster is actively participating. In Hall 1, the Xinji Pavilion, which focuses on orange, brings together many well-known fur leather companies and brands such as Chint Group, Shengdan Fur, Yongjia Fur, Ou Shidun Leather, Dongming, St. Tailong, Yangfan. , leather, sheep shearing, fur, Parker, leeches, miscellaneous hair, etc., diversified, personalized fur to open a fashionable high-end new life with a different kind of luxury.
Back to the beginning, fur can be so simple
CHIC2017 (spring) scene, the international leather fur company made a wonderful appearance, Turkey, Greece, Canada, especially with NAFA cooperation, opened the cooperation between CHIC and international high-end fur origin.
NAFA is a Toronto-based fur company with a history dating back to 1670. The company offers the world's largest collection of wild hides and the best quality North American and European mink skins. Chen Yan, the company's Chinese brand manager, said that at CHIC2017 (spring), NAFA's theme was how to apply fur to modern fashion. “With the diversification and rejuvenation of market demand, we hope to apply fur to more garments and return to the original heart. In fact, the craft of fur can be very simple. The stitching of fur and other fabrics can be completed with one sewing machine.†Chen Yan said, “The fur craft is not complicated. NAFA has always hoped to attract more young designers into the fur design field.†In the NAFA exhibition area, many small sewing machines were placed on site, and the audience could use the experience directly in the experience area. The sewing machine stitches the fur provided by NAFA and personally feels the fur stitching process.
“Compared to the whole piece of fur, the trend of combining fur with other fabrics through simple processes such as splicing and embellishment is becoming more and more obvious. The fur is no longer a thick and luxurious autumn and winter clothing, and the more light and cheap fur has a market.†Fashion designer Sun Haoliang told reporters.
Ingenious down, let the outdoors go into life
It is worth mentioning that at the CHIC2017 (Spring) exhibition site, the number and area of ​​exhibitors of the down enterprises have increased, mainly to provide design and processing enterprises, mainly looking for online and offline, market, brand customers. Among them, there are a large number of down apparel enterprises that provide ODM for foreign high-end down jacket brands. This aspect reflects the improvement of the design ability of Chinese down jacket enterprises, but it also highlights the shortcomings of Chinese down jackets in creating their own brands. Zhongfu Huijia Apparel (Beijing) Co., Ltd. is a professional men's down jacket supplier, engaged in men's down jacket research for more than 20 years, is committed to providing one-stop service for men's down jacket planning, design and production. “This time I came to CHIC2017 (spring), the company mainly brought three series of fashion trend series, business leisure series and fashion sports series, with the ultimate product to highlight the professional and dedicated art of Zhongfu Huijia in the men’s down jacket field. Image," said company president Masaifen.
Down jackets have always been a must-have item in winter. However, with the global warming and the heat of outdoor sports, the shape is bloated, and the style of single style is gradually abandoned by the market. The light and thin outdoor leisure down products market is very enthusiastic, especially Exquisite down items are in high demand. In this regard, Zhongfu Huijia put forward the concept of “Let the outdoor come into lifeâ€. Through the perfect design and manufacture of every detail, we launched the ultimate down products suitable for a variety of occasions, hoping that every traveler can easily travel. Enjoy life.
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