China's children's wear production area distribution: the three children's clothing industry zone
Distribution of China's Children's Wear Major Production Areas: Three Children's Wear Industry Zones
The Zhili Township (Wuxing District), Huzhou City, Zhejiang Province is a small town on the coast of Taihu Lake in Huzhou, Zhejiang Province. It now brings together 120,000 people engaged in children's wear and related industries. The number of companies has reached around 6,000, and the annual production capacity reaches 260 million pieces (sets). ), the domestic market share reached 23%, becoming the country's largest children's clothing production base, its industrial scale is the largest in the country's children's wear gathering place, known as the "China's children's clothing capital." In 2005, the sales of Zhili children's wear reached 5.8 billion yuan, and the share of children's wear in the country has further increased. The total output value accounts for about one-third of the children's wear industry in the country. Many children's clothes have been sold to Europe, Southeast Asia and other regions.
In Huanshi Town, Foshan City, Guangdong Province, centered on Tongfu City in Huanshi City, Chaoan Road, more than 2,300 children's wear enterprises were established in this 20 km-distance area of ​​Guangzhou and an area of ​​15 square kilometers. More than one of the children's clothing brands and enterprises, products sell well in Europe and the United States, the Middle East, Southeast Asia and throughout the country. At present, the annual output of children's wear in the ring towns amounts to 170 million pieces (sets). Formed a complete industrial chain of children's wear design, processing, production, logistics, and a complementary children's clothing industry cluster.
Fengli is one of the “Chinese Famous City for Casual Wearâ€, the central street of Shishi City in Fujian Province, and is the birthplace of Shishi City. It is located in the city's commercial and trade center area, an area of ​​3.2 square kilometers, most of the "shishi clothing stalls" popular in the country in the 80's are located here. Fengli's "children's clothing base" has gradually formed its economies of scale, and its scale benefits have gradually become prominent. At present, the children's wear enterprises in Fengli District have a favorable situation in both production and sales. It is estimated that more than 500 children's wear enterprises in Fengli District can produce 60 million sets of children's clothes this year.
Children's wear will soon become China's most growth market
The 2005 China Children's Wear Industry Market Research Report shows that the annual sales of children's wear in China are between 600 million and 800 million pieces, and this rate has been increasing at an annual rate of 8% in recent years. It is expected that after the year 2005, the birth rate of newborns will continue to increase at a certain rate. By 2010, the number of births of newborns will enter the peak period and will double on the basis of the existing number of births, forming a huge consumer market for children. The consumption of various types of children's wear by urban residents has been on an upward trend in recent years, with an annual growth rate of 26.5%. In recent years, the demand for children's wear in China has been increasing year by year. Looking at the level of consumption, the shift from low-to-medium demand to medium-term demand will lead to rapid growth in mid-to-high-end demand. From the perspective of consumption, middle-income households, upper-middle-income households, and high-income households showed a significant upward trend in the consumption of children's wear, while lowest-income households, low-income households, middle-class households, and highest-income households showed a decrease. trend. This shows that the middle-income group is the main body of children's clothing consumption.
Domestic children's wear calls for brand culture upgrade
Some experts pointed out that developed countries publish children's wear trends at least twice a year, professional children's books and children's wear designers have relatively mature market demand, and there are almost no professional children's clothing research institutions in China, and children's wear popular colors and popular styles in domestic and foreign markets. No professional trends are released. The children's wear design lacks research on children's physiological characteristics, the design is out of touch with the market, and the market information is sluggish, causing the children's wear brand in our country to have "anemia" symptoms. There are more than 4,000 children's wear enterprises (including wholly-owned and joint ventures) in the country, and only less than 5% of the enterprises have branded products in the market. In the domestic market, there are few local children's wear brands that can penetrate deeply and continue to develop. To date, no local children's wear brand has been able to buzz in the international market. If China's children's wear industry always viciously competes in low grades and low quality, the gap between our production level and advanced countries will increase. Low-cost operation results in low-quality products and low rates of return. This not only harms the interests of consumers, but also allows children's clothing companies to struggle in the dilemma of survival and development.
The Zhili Township (Wuxing District), Huzhou City, Zhejiang Province is a small town on the coast of Taihu Lake in Huzhou, Zhejiang Province. It now brings together 120,000 people engaged in children's wear and related industries. The number of companies has reached around 6,000, and the annual production capacity reaches 260 million pieces (sets). ), the domestic market share reached 23%, becoming the country's largest children's clothing production base, its industrial scale is the largest in the country's children's wear gathering place, known as the "China's children's clothing capital." In 2005, the sales of Zhili children's wear reached 5.8 billion yuan, and the share of children's wear in the country has further increased. The total output value accounts for about one-third of the children's wear industry in the country. Many children's clothes have been sold to Europe, Southeast Asia and other regions.
In Huanshi Town, Foshan City, Guangdong Province, centered on Tongfu City in Huanshi City, Chaoan Road, more than 2,300 children's wear enterprises were established in this 20 km-distance area of ​​Guangzhou and an area of ​​15 square kilometers. More than one of the children's clothing brands and enterprises, products sell well in Europe and the United States, the Middle East, Southeast Asia and throughout the country. At present, the annual output of children's wear in the ring towns amounts to 170 million pieces (sets). Formed a complete industrial chain of children's wear design, processing, production, logistics, and a complementary children's clothing industry cluster.
Fengli is one of the “Chinese Famous City for Casual Wearâ€, the central street of Shishi City in Fujian Province, and is the birthplace of Shishi City. It is located in the city's commercial and trade center area, an area of ​​3.2 square kilometers, most of the "shishi clothing stalls" popular in the country in the 80's are located here. Fengli's "children's clothing base" has gradually formed its economies of scale, and its scale benefits have gradually become prominent. At present, the children's wear enterprises in Fengli District have a favorable situation in both production and sales. It is estimated that more than 500 children's wear enterprises in Fengli District can produce 60 million sets of children's clothes this year.
Children's wear will soon become China's most growth market
The 2005 China Children's Wear Industry Market Research Report shows that the annual sales of children's wear in China are between 600 million and 800 million pieces, and this rate has been increasing at an annual rate of 8% in recent years. It is expected that after the year 2005, the birth rate of newborns will continue to increase at a certain rate. By 2010, the number of births of newborns will enter the peak period and will double on the basis of the existing number of births, forming a huge consumer market for children. The consumption of various types of children's wear by urban residents has been on an upward trend in recent years, with an annual growth rate of 26.5%. In recent years, the demand for children's wear in China has been increasing year by year. Looking at the level of consumption, the shift from low-to-medium demand to medium-term demand will lead to rapid growth in mid-to-high-end demand. From the perspective of consumption, middle-income households, upper-middle-income households, and high-income households showed a significant upward trend in the consumption of children's wear, while lowest-income households, low-income households, middle-class households, and highest-income households showed a decrease. trend. This shows that the middle-income group is the main body of children's clothing consumption.
Domestic children's wear calls for brand culture upgrade
Some experts pointed out that developed countries publish children's wear trends at least twice a year, professional children's books and children's wear designers have relatively mature market demand, and there are almost no professional children's clothing research institutions in China, and children's wear popular colors and popular styles in domestic and foreign markets. No professional trends are released. The children's wear design lacks research on children's physiological characteristics, the design is out of touch with the market, and the market information is sluggish, causing the children's wear brand in our country to have "anemia" symptoms. There are more than 4,000 children's wear enterprises (including wholly-owned and joint ventures) in the country, and only less than 5% of the enterprises have branded products in the market. In the domestic market, there are few local children's wear brands that can penetrate deeply and continue to develop. To date, no local children's wear brand has been able to buzz in the international market. If China's children's wear industry always viciously competes in low grades and low quality, the gap between our production level and advanced countries will increase. Low-cost operation results in low-quality products and low rates of return. This not only harms the interests of consumers, but also allows children's clothing companies to struggle in the dilemma of survival and development.
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