China's sports and leisure apparel industry "pioneer bird"

Pioneer Bird, a deep-named name, which implies innovative ideas, keen eyes, free movement, and a young mindset.

Pioneer Bird, a full-fledged name embodies the hardships of entrepreneurship, the joy of success, deep thinking and unremitting exploration.

Pioneer Bird, a name that is adorned with glory and dreams, has pinned hopes for China's sports and leisure apparel industry and further enriches the self-improvement and endeavor of Chinese national brands.

In the spacious and bright exhibition hall, Dai Zemin, executive director and general manager of Shenzhen Pioneer Sportswear Co., Ltd., told reporters about the “Pioneer Bird” brand. In the scent of tea, Dai Zongfu used to catch up with the past. There was a pride in the quiet words.

Small details lead to big market

Although I grew up in Hainan since childhood, my body was filled with the pure and peaceful blood of the Hakkas. However, the height of the 1.80-meter wearing general was burly, and there was a boldness between the words and actions of the Northeast Han. “My greatest childhood ideal was to be a soldier. Who knows but inadvertently broke into the garment industry. It took nearly 20 years to do it.” Until today, it was still a pity to fail to realize the barracks dream. Although they have not been able to plan their battles on the battlefield, who said that the rapidly changing market is not another battlefield that requires wisdom and courage? Dai always trained a pair of eye-catching eyes in the garment industry in Dalang.

In 1992, Dai Zong could not forget the day that changed his career. Like everyone who cares about national affairs, President Dai sits in front of the TV and pays close attention to the performance of the Chinese sports delegation at the Barcelona Olympics. Suddenly, a detail caught the attention of Dai total: "I suddenly discovered that the Chinese athletes wear sportswear are all foreign brands." Is this shot, so that Dai always lost in thought - China's sports is rising, China's sports Sportswear industry is weak. In this huge gap, there are broad market prospects and abundant market potential. Of course, there are also severe challenges. “I had secretly made up my mind at that time. One day, we must allow Chinese athletes to wear their own national brands to make their debut in the international arena! We must have long-term Chinese people's ambition!”

The vigorous and resolute Dai Dian barely spends money, and he enters a strange sports and casual clothing industry. At the time, the sports and casual wear industry was still sluggish and the consumer group was very narrow. In the traditional conception of the people, sports clothing is only the athlete's "patent." However, these are not enough to deter him from wearing. The first threshold to really make him difficult is the concept: “Before, I made suits, fashion, shirts and many other types of clothing production, but the sportswear and I used to The clothes to be made are very different, and there is almost no experience to learn from. Sports and leisure clothes must consider more about human physics and consider the special requirements of sports. In this respect, I must learn from scratch.” From traditional clothing to sports and leisure clothing, The transformation of Dai’s career began with a “brainstorm”.

Pioneer bird flies to the Olympics

For various reasons, Dai was later left from a state-owned garment company that had served for many years. He experienced the bitterness of falling from the top of the peak and experienced the bitterness of starting from 1999 in a primitive factory in Phuket. However, Dai Zong, who had never been to the battlefield, always believed in a tactical "protracted war." He persisted, and finally saw the first rainbow - in December 1999, the "vanguard bird" brand that embodied his countless efforts.

"We are different from others. Pioneer Bird has always insisted on the principle of 'doing a brand first and then doing a market'." Dai and his colleagues, like pampering their children, have carefully cultivated the Pioneer Bird brand, which is not eager for quick success or profit. With the rise of China's sports industry and the rise of the national fitness wave, the “Pioneer Bird” has gradually grown and it has begun to soar in the market and even fly to the world.

In 2000, the “Pioneer Bird” became the sportsman of the 26th Sydney Olympic Games to interview designated sportswear. "Chinese sports journalists go abroad and represent the image of China. Their clothing must not only reflect the characteristics of the Chinese nation, but also have an international atmosphere." Dai said, "We have to represent the Chinese sportswear brand. When the Olympic Games was revealed, how could we not fulfill our mission? I spent a lot of time with my colleagues. It can be said that the Sydney Olympic Games has brought our brand to a higher level."

With the successful experience of the Sydney Olympics, the vision of the "Pioneer Bird" has become more open. Since then, the 11th Provincial Games in 2002, the 6th Municipal Games in 2003, the Athens Olympic Games in 2004, and Pioneer Bird have all taken the lead with the most positive attitude. In addition, many of the large-scale sports events in Shenzhen can be seen as familiar to the "Pioneer Bird." “Now, Pioneer Bird has become a relatively large-scale and relatively mature enterprise in Shenzhen's sports industry. According to our estimation, the total number of customers of Pioneer Bird has exceeded one million.” Dai always looks out of the window. The pioneering bird plant of 4,000 square meters is in full swing, but it is also a busy but substantial day. General Dai said that the pioneer bird must be prepared. The 2008 Beijing Olympics will be its bigger stage.

Seek innovation and lead the way

In his conversation with Dai, his topic is more in the future. Yesterday has passed. Today is fleeting. Only tomorrow will there be infinite possibilities. To always be the "pioneer bird" in the industry's leading direction, Dai always understands that there is only one way, and that is to keep on innovation and never stop. “Now, sports have become a fashion, a way of life. Sports and leisure clothing has slowly become a must-have for everyone, and the market demand is very large. But you see, the current sportswear is more fashionable. Many people have begun to wear casual clothes to work or even attend formal occasions. These changes are constantly raising new issues for us.” To cater to the ever-changing market demands, Pioneer Bird is constantly changing itself. "In the future, Pioneer's brand soul will be a life-loving, passionate life attitude, more contemporary, more affinity, and even greener."

President Dai has never played unprepared. In his mind, he already had a detailed “military map”: “In 2005, our company set out to build a new product development platform, sales platform and after-sales service platform, and expand. At the same time, Jinjin hired domestic and foreign experts, repacked and integrated the Pioneer Bird brand, and prepared the MI, VI, SI brand system project.We also invited the US F18 golf company to join in, aiming to provide more professional sports for the Pioneer bird. The leisure concept.When everything is ready, we will let the pioneer bird based in Shenzhen, fly to the whole country, let the charm of 'Made in Shenzhen' conquer the world!” In Dai’s blueprint, “Pioneer Bird” was originally planned to open in 2005 A Shenzhen franchise shop, but in order to lay a more solid foundation, this time was postponed until early 2006. Within three years, the Pioneer Bird brand will radiate from the south to the north to half of the country's provinces and cities; within five years, it will establish a complete national sales network. “It is still only in the preparatory stage. The number of customers who apply to join our brand has reached 1,000.”

If we say that the previous six years were a process in which Pioneer birds were ready to mature and gradually mature, now is the time for pioneer birds to fly. In the cloud, Pioneer Bird can see more exciting scenery and a wider world.