After two successful exhibitions at the Berlin Cultural Center in Germany and the Mori Art Center in Tokyo, Japan, MaxMara held "COATS! MaxMara, 55 Years of Italian Fashion" at the China National Art Museum from October 19th to November 12th, 2008 and became The most significant fashion event in the capital in recent days. In the exhibition, MaxMara will present the history of costumes from 1500 AD to the post-war period in the form of engravings, lithographs, prints, etc., and will lead people back to the evolution of coats. A series of over 70 coats selected from the 1950s to the present day are also featured in the show. Another important part of the exhibition is the fashion photography exhibition, from the past to today, many world-renowned supermodel in front of the camera to show a graceful posture, showing MaxMara charming style. At the same time, "COATS! MaxMara, 55 years of Italian fashion" exhibition is bound to be a journey of art design and apparel industry process. The show's planner, Migliore + Servetto Architect IcoMigliore, devoted a great deal of energy to this fascinating show. Migliore teacher AchilleCastiglioni division, his work unique, good at dynamic use of corridors and the clever use of light to establish a new concept of space. The book, "COATS! MaxMara, 55 Years of Italian Fashion," was printed by Skira, edited by Adelheid Rasche, and distributed at major bookstores around the world. The book also features review articles written by prominent critics Colin McDowell, Marco Belpoliti, Enrica Morini and Mariuccia Casadio. In celebration of this event, MaxMara held a grand party and fashion show titled "Starry" in Beijing on the evening of October 18th with Maggie Cheung, Tommy Tang, Guo Jingjing and Ma Yanli and Pei Bei in costumes Attendance, the scene is very lively. MaxMara's 101888 limited edition coat, is a limited series based on the best-selling models 101801, in order to celebrate the brand "COATS! MaxMara, Italy Fashion 55" held in Beijing Art Museum of China from October 19 to November 12, 2008 Year "coat exhibition and specially designed. In China, 888 refers to auspicious meaning. Loyal to MaxMara's widely recognized and loved brand tradition, this specially designed coat inherits the fine cutting process and structure, full of stylish fit the collar makes it has a very feminine modern flavor; in addition to the iconic MaxMara point Stitch pattern, 101888 Coat also printed on the inner logo and a label on behalf of the original design; and pure black and white tone is the perfect highlights MaxMara design essence.