Many Chinese consumers may think discount stores are a last resort, but in fact, as a new business model, discount stores in major retailers in Europe and the United States have been working with department stores, supermarkets, large specialized stores In the world, with the economic downturn and rising unemployment, discount stores show their unique advantages of low-cost operation and high-speed turnaround - three of the top 5 U.S. business corporations in recent years are major players It is a discount store. Experts predict that in China, discount stores will be one-fourth of the world retail industry with department stores, supermarkets and large specialty stores. According to industry analysts, this targeting a specific group of sales positioning is an objective basis for the emergence of a new format, but also the trend of the development of modern commerce. Some experts even said that with the full lifting of China's ban on retail trade on December 11, 2004, discount stores will be the next most promising format in China. If the popularization of supermarket formats in the 1990s was the first wave of shock to the traditional domestic commercial enterprises, the emergence of discount stores would be another shock wave to the industry.