Fashion Brand BURBERRY: Gorgeous Turn of British King

Nowadays, the hottest topic in London, England, may be that the British famous fashion brand Burberry is no longer produced in Britain. On March 30th, Burberry's Triogi factory was officially closed. Despite the demonstrations held all over the world, this reality could not be stopped.

Relocation of British Classic Factory

The Burberry branch is located in the Ronda Valley of South Wales, the main factory building in the UK. It mainly produces polo T-shirts with 310 workers. On September 6, 2006, the workers were told that the branch could be closed. Workers held demonstrations at two Burberry flagship stores in London. The production process at the Triogi factory ended on March 29 and employees spent their last day at the factory on the 30th. Then, with the jazz and the singing of the Triogiyal male choir, 150 staff members left the factory for the last time with a complicated feeling. They were greeted by more than 400 former employees gathered outside the factory building. There are sympathizers. The whole world witnessed this moment in the live broadcasting of news radio stations.

The 60-year-old plant has now been locked, and the closing sign has been posted on the original label. The Triogi plant once produced 20% of Burberry's polo shirts. The closed production line will be relocated to other four Burberry Polo T-shirt factories in China, Poland, Portugal and Spain. It is because of the low cost of labor in the displaced areas, but this caused about 300 British workers to lose their jobs.

Celebrity stars join in opposition

Since the news that Burberry was preparing to move the factory out of the UK, there have been repeated protests outside the stores in Paris, New York, Las Vegas, and London. Many stars, politicians, and even the British royal family have joined the ranks, but These ultimately failed to prevent the determination of Burberry to relocate.

It is reported that Prince Charles once contacted the relevant government minister and asked how he could stop Burberry's plan. Government officials and trade union leaders also tried to stop the closing of the factory and claimed that they would continue to obtain authority for the local factory. The Welsh congressman, Leiden Andrew, was one of the sponsors of the March 30 parade. He said: " This is a sad day, but we will try our best to reopen the factory and help the unemployed.Besides, I think Burberry made a big mistake. If Burberry wants to be treated as a British brand, she must stay The British production.” It is reported that some people questioned that Burberry's salary and working environment for employees in other countries are far below the standard. Some MPs said: "Although Burberry's British factory continued to make profits, it still did not know enough about it. The employees were very angry and deeply deceived. People must understand that there are certain costs in the UK."

Famous Hollywood movie star and global spokesperson for Burberry brand, Ian Grafad, joined the support because Burberry's factory in Ronda is near his hometown. In his letter, Grafad asked Burberry to maintain the operation of the Welsh branch. He also said in the letter: "The brilliant history of Burberry has enriched my childhood memories..."

Burberry also was accompanied by Madonna, Beckham, supermodel Kate Moss, actress Rachel Weizi who acted as the spokesperson for Burberry, opera actress Blyph Teff, actress Les Ivan and famous The singer Tom Jones and others strongly objected because they were loyal supporters of the Burberry brand. The famous English actress Emma Thompson, who once won the Oscars, is perhaps the most fierce rhetoric. "Burberry must never do this, otherwise she will be labelled as 'greedy' and 'unscrupulous' and more important. The brand image of the entire company will no longer have the mystery and luxury of England, and the design of the product will no longer be authentic."

The opposition from all walks of life once led Burberry into a passive situation. A spokesman for Burberry came forward to clarify: "Burberry still has a strong manufacturing team in the UK, including two factories in Yorkshire. The most important reason for shutting off the Triogi plant is that the plant has become commercially inoperable."

It is true that these opposing forces did postpone the closure of Burberry's factory. For this reason, Burberry also donated 15 million pounds to subsidize the unemployed people's community projects, but it still could not change the decision of Burberry's relocation.