In February 2014, China recently, the US retail giant GAP announced that it will cooperate with GE Lighting in Greater China for a long time to create a green corporate image. GE Lighting will use the latest LED TETRA identification system to fully renovate GAP China stores. Enabling this new lighting solution will not only bring high-quality lighting to the GAP store, but also enhance its inherent brand image, while also reducing energy consumption and maintenance costs.
Today, GAP is popular in the Chinese market for its innovative and classic American clothing and accessories. The iconic GAP logos are everywhere in major shopping malls. Under the agreement, GE Lighting has replaced the Tetra PowerMAX logo system in several stores in Jiangsu, Fujian, Shanghai and some second-tier cities. It is expected that at the end of this year, there will be dozens of stores that will attract more consumers' attention with a new logo.
Angela Chai, Senior Strategic Purchasing Manager at GAP, said: We have been in China for 4 years, but we will continue to open our stores across the country to meet the rapidly growing demand for our products. In order to ensure that we can have a very attractive store logo, a more energy efficient lighting system is the key to this renovation project. Green environmental protection has always been our corporate philosophy and global brand image, and GE Lighting is a good partner. Its complete LED solution and mature logo lighting system not only meet our lighting needs, but also better support. Our environmental protection concept of energy saving and emission reduction.
GE Lighting is a leader in retail lighting channels, and we will continue to provide our customers with tailored lighting solutions that will not only increase and maximize their sales, but also reduce their operating costs. Wu Yong, general manager of GE Lighting Greater China, added that the store's facade signage is an important cornerstone for companies to establish their brand image. The launch of GE's new Tetra PowerMAX logo light will revitalize the GAP store. In addition, GE guarantees that the lighting solution provided to GAP will be replaced within 5 years, which proves that we are very confident in the quality of our products!
Fascinating GAP storefront logo
GE has specified the OptiLens technology unique to its proven Tetra PowerMAX system for GAP's storefront logo, maximizing the coverage of the illumination and making the lighting more uniform. The module's built-in fixed backing and reserved space make it easier to install, while the die-cast design also has moisture-proof features. The lighting system is an ideal advertising signage type identification lighting system and is suitable for a variety of applications.
The charm of the GE Tetra logo system
With GE's new Tetra PowerMAX logo lighting system enabled, GAP expects to save approximately 18.7% of energy consumption compared to previous years. The number of luminaires will also be significantly reduced by about 70%, which will greatly reduce the maintenance costs used.
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