Hervé Léger by Max Azria Global Expansion

Hervé Léger by Max Azria plans to expand operations in London, Singapore, and Dallas.

Max Azria, designer and CEO of the brand, said that the economic downturn is the time for the expansion of the brand. As the economy is weak, both rents and land prices have decreased, and the time for expansion is now very good. And customers are more rational than before, and this is consistent with our brand's consistent style.

The London store will open on September 17th, just ahead of London Fashion Week. It covers an area of ​​1745 square feet and is located in the Knightsbridge district. The storefront is divided into two floors with a dedicated Vip area.

The Singapore store will open next month and will cover an area of ​​1,000 square feet. In March of next year, another 1080 square foot store will be opened at Marina Beach Resort.

Hervé Léger by Max Azria is mainly based on wholesale. The customers are similar to high-end department stores such as Bergdorf Goodman and Saks Fifth Avenue. Since its establishment in 2007, there have been quite a number of celebrity lovers, such as Rihanna, Kylie Minogue, Kate Bosworth, Diane Kruger and Beyonce Knowles, who have passed through the brand's clothing.