Highlights: Walter made a strong debut to build the first brand of basketball shoes

With the hosting of the Women's World Cup in 2007, the 2008 Olympic Games, and the hosting of the 2010 Asian Games in China, these have maximally stimulated the inherent potential of China's sports footwear industry. It is predicted that by 2006, the national sports footwear market is expected to reach 80 million pairs, such a huge market space has greatly aroused the ambition of domestic sports shoe manufacturers.

Recently, at the 16th China International Sports Expo in Shanghai, Cai Jinhui, the general manager of well-known basketball shoes brand, told reporters that so many sports events will be held in China and it will be a golden opportunity for domestic companies engaged in sporting goods. The opportunity is also an important opportunity for Water to achieve a major step. For this reason, the company will continue to increase R&D and investment in technology, market-oriented, and develop more high-tech professional basketball shoes, which will be aligned with international brands. With this five-year period, Water has become China's first brand of basketball shoes.

Compared to an array of competitors such as Anta and Xtep, Water has always focused on the industry. Since entering the sports footwear industry in 1993, Water has focused its attention on basketball shoes. In response, Cai Jinhui explained: “Compared with international brands such as Nike and Adidas, domestic companies must compete far enough to compete on products, and the strength is still far too far away. The disadvantages of capital, technology, and brand are obvious, but if you focus on A specific market that makes full use of localization advantages will be more likely to exceed international brands.”

As the American Converse (Conway) brand in China, Huafeng Footwear, which launched the Water brand, has world-class shoemaking equipment and technology. The company has introduced nine advanced shoe production lines from Taiwan, including supporting equipment. Line belts, high frequency, computer embroidery and color printing and packaging equipment. In the production process, the company strictly implements the business philosophy of "survive by quality, increase efficiency by management, promote by science and technology, and innovate by development", implements ISO9001 quality certification work in an all-round way, and continuously improves the technology to improve product technology. content.

Advanced production lines and strict quality management have brought considerable progress to the company. Starting from the initial small-scale production and processing plants, Huafeng Shoes has now grown to have more than 2,600 employees, 42,000 square meters of modern standard factory buildings and annual production capacity. Sports shoes 5 million pairs of large enterprises.

Walter General Manager Cai Jinhui said in an interview with reporters: “The Chinese sports shoes market has a huge prospect. With the improvement of the people’s living standards, especially the arrival of the 2008 Beijing Olympic Games will be a great opportunity for development for Water. In this regard, we will always implement the international quality, domestic price business strategy, for China's basketball fans and athletes to provide comfortable and stylish basketball shoes."

Industry observers predict that the Chinese sporting goods market including sports shoes will reach a peak after 2008. By 2010, the annual output value of China's sports industry will reach at least 28.12 billion yuan, and the proportion of GDP will be expected from 1998. 0.2% increased to 0.3%. Prior to this, whether it is an international brand led by Nike or Adidas or a domestic brand represented by Li Ning, Anta or Water, it will certainly further increase its input in order to obtain more revenue in the future market.

It is reported that the company’s new 500-mu land will be used to expand production. The first phase of the 200-mu investment will reach more than 1 billion yuan, which is already under construction. It seems that the clarion call of Water's march to the 2008 Beijing Olympic Games has already sounded, and a glorious era of “VOIT” is coming.