First, let dealers accept new products
Although the wooden door industry does not lack dealers, the channels for sales of excellent dealers are still very important. Many wooden door brands also rely on distributors across the country to gradually open up the market. New products must also be “opened†through dealers. However, different dealers have different concepts. The most feared dealers can't see the value and role of new products for their development and growth. They don't pay enough attention to new products. They prefer to keep their "old products" for sale. In fact, the market is changing with each passing day. It is impossible for a business to stick to a certain mode of making money, so the day when the new product is promoted will always come. Instead of accepting it passively, it is better to take the initiative to embrace it. Since it is necessary to push the new product after the selection, it is also the dealer who is not successful in losing the most. The same is true for business people, they must dispel their rejection of new products, and promote them with real intentions.
Second, develop a suitable marketing strategy
So how do you sell new wooden doors? There are many examples in the front. There are “high-rise†and “grounded gasâ€. However, wooden door enterprises and dealers can only refer to the method and cannot copy them all, because the wooden door brand grade, regional economic development and wooden door market and consumption level All of them have decided that no marketing plan can be fully applied. In low-purchase promotion areas where consumption levels are high and environmental protection, or in the remote rural areas, the "European-American high-end style" gimmicks, the outcome is very likely "Dog band." Therefore, in the process of promoting new products, dealers can not be limited to existing marketing experience, but objectively analyze and explore the marketable model of new products.
Third, "human harmony" is also the focus
Specifically, when new products are ready to go on the market, they must first be upgraded to the dealer operation strategy. All departments within the company must promote new products as the core work, and let all employees of the company realize that if the company promotes new products, it will not succeed. It is bound to be eliminated by the market. Second, improve the enthusiasm of business people. Sales people are accustomed to selling mature products that are sold well, because selling such products is the easiest, and new products need to be sold. It is necessary for salesmen to introduce products to terminal store owners, introduce marketing plans, profit margins, and so on. Therefore, new products must be set up with special incentives to ensure the enthusiasm of business personnel, and can set high commissions and high incentives for new products. Finally, the dealers must ensure that the resources are moderately inclined, especially the tilt of the terminal resources. For example, the advertising fees, display fees, accounts, and warehousing departments of the terminal should be listed as the core work, because only the sales of new products can be promoted. The merchant can get the final profit.
However, the new wooden door of the wooden door will be able to arrive smoothly. It can only be said that it is not necessarily able to beat the paddle in this stream or in the ocean, but according to the rules of dealers, terminal stores and customers, How can it not deviate too much from the track.
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