Graceful and elegant â—Pure and casual â—Comfortable and soft
Relaxing and softly interpreting Oriental elements and Western design, it is dedicated to transforming original spirit into a unique costume culture and contemporary life aesthetics.
Shu Ting (Lin Yanhui)
Leisure Culture Co-founder and Design Director
After 90, Shu Ting has her own understanding of oriental culture. She is based on the style of gentle and graceful, elegant and elegant oriental temperament, combined with Western design techniques to balance the relationship between traditional elements and daily life. The designer returns to self, pays attention to the mood, relaxes, pays attention to the temperament, does not deliberately design, seeks the source, uses clothing as the carrier, and realizes the beauty of life in the natural flow.
Through the reinterpretation of traditional culture, Shu Ting continues to explore the aesthetics of life and design a post-modern fashion item that combines the characteristics of traditional culture and art. It is suitable for independent people who are indifferent to life and life.
Brand Positioning
Main women's wear, some men's wear and delicate simple accessories
Designed for 28-45 years old, knowledgeable women with independent values ​​and aesthetic judgments shape the image and taste.
This season's philosophy: Xiangsheng
·People are full of achievements
· But still feel the beauty of life when you are still free
· Poetically inhabited in this land
·This is feeling subtle happiness
·The heart has poetry and the daily life of the distant people
·Infinite life to life
·The world of living is bigger than the world
Hand drawn manuscript
Q&A
Q: A sentence interprets idle.
A: Through the traditional oriental aesthetics, the new medium-end design concept of the contemporary pioneer spirit is infiltrated, and the beauty of the oriental elegance is interpreted.
Q: Do you talk about your design philosophy ?
A: I hope to inherit the classic aesthetics of China and make it return to contemporary life through innovation.
Q: What is the theme and source of inspiration for this release?
A: The theme of this release is Xiangxiang, inspired by nature, green grass, woven flowers, and the beautiful environment of jungle.
Q: How do you balance yourself in art and business?
A: Idle deep into the vertical segmentation field, link the customer groups who like the value of oriental culture and art, and use clothing as the carrier to continuously create customer value. By combining social e-commerce, we will empower tens of thousands of cultural KOLs to create a new middle-income community in China and operate a fan economy.
Q: What do you think of participating in the “Light of the City�
A: First of all, I would like to thank the organizers for their approval and recommendation. Next we will try our best to do better.
Q: What kind of city do you think Xiamen is?
A: Xiamen's culture and art atmosphere is very rich. It is a city that can't be separated from it. It is also a city with a very leisurely pace of life. For the designer, it is a place that is very suitable for artistic creation.
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Luggage Non-Woven Fabric,Composite Nonwoven Fabric,Breathable Non-Woven Fabric,Soft Non-Woven Fabric
Changzhou Shengqiang Textile Factory , https://www.czsqfz.com