Metersbonwe listed sought after to build B2C network and channel construction

Yesterday, Shanghai Metersbonwe Fashion Co., Ltd. (hereinafter referred to as "Mebon Fashion") officially landed on the Shenzhen Stock Exchange. However, affected by the broader market, the stock opened at 30 yuan yesterday, and once touched up to 31.5 yuan, and finally closed at 26.9 yuan.

Zhou Chengjian, chairman of the company, hopes to start construction of the B2C network and channel expansion through the use of proceeds from the listing. He told the First Financial Daily that he may purchase property rights of the shops in the core cities and locations to overcome the brand's possible development. Uncertainties.

Zhou Chengjian stated that 85% of the funds raised will be used for the expansion of marketing channels and flagship stores. The remaining 15% will be used to improve the Group's B2C (Business to Custom) customer-oriented sales channel information system.

As of the end of the first quarter of 2008, the company's entire system has 2211 stores nationwide. The 68 stores used to raise funds for construction were all flagship stores and image stores, of which 31 were direct flagship stores and direct image stores, and 37 were franchised flagship stores and strategic alliance image stores. The company stated that it will continue to adopt the business model of “franchising and direct sales simultaneously”. After the project is completed and put into operation, the annual sales volume will increase by approximately 11.1 million pieces, accounting for approximately 20.83% of the company's sales last year.

The development of new channels will benefit Metersbonwe as well as the expansion of the new brand Me&City. This new brand was launched on the same day of listing in order to grab the high-end branded apparel market. However, the sales channels of new brands still need to continue to expand. Zhou Chengjian admits to the reporter that although the high-end brand has been launched at present, the brand will still “share shops” with the Metersbonwe brand for a long period of time, and will set up an independent new store in 2009. By 2010, the stores of the two brands are completely separated, and it is expected that the stores of a single brand will exceed the existing store resources.

In this round of marketing network construction, Zhou Chengjian also prepared to use the current financial support to integrate resources, including the use of cooperation with shopping malls and hypermarkets to promote the Me&City brand, as well as the purchase of shop property rights.

Zhou Chengjian’s concern is that many of the existing sales channels of Metersbonwe are signed seven-year leases and there are uncertainties. So Zhou Chengjian said that he will select important cities and important commercial areas of the city to purchase some long-term holdings. Shop property.

As the king of the local apparel industry, Zhou Chengjian, chairman of the company, succeeded. He and his daughter held a total of 600 million shares, and his net worth rose to 16.14 billion yuan in one day, almost equal to property tycoon Wang Shi.