As one of the largest textile surface accessories exhibitions in the world, the 2016 China International Textile Fabrics and Accessories Expo (hereinafter referred to as Shanghai Fabric Exhibition) was held at the Shanghai National Convention and Exhibition Center. More than 5,000 suppliers of surface materials from 30 countries and regions around the world. Come to the exhibition. As a major exhibitor, Shandong Nanshan Textile Apparel Co., Ltd. exhibited high-quality products through the 150-square-meter booth to showcase innovative technologies and brand concepts to our partners and global buyers.
Nanshan strength layout globalization strategy
It is understood that Nanshan Textile Apparel Co., Ltd. is a cooperative supplier of top international enterprises. Many independent brands are stationed in first-tier cities at home and abroad, and are leading enterprises in the domestic textile industry. The brilliance and achievements of Nanshan Textile today are derived from the strong comprehensive strength and profound cultural heritage of Nanshan Group.
Nanshan Group is a large-scale enterprise group that ranks among the top 500 Chinese enterprises. It has formed a multi-industry development pattern dominated by industry, finance, aviation, real estate, education, tourism, and health care for the elderly. It is in Australia, the United States, and Italy. , Singapore, Hong Kong and other countries and regions have set up branches. For this reason, Nanshan Textile has the strength to introduce world-class production equipment and technology at the beginning of its establishment, and employs foreign top technical guidance teams to lay a solid foundation for future rapid development.
At present, Nanshan Textile is one of the world's largest production bases for compact textile fabrics and one of the most modern high-end suit production bases in China. The company has a complete product development, testing system, national accredited laboratory, wool textile research institute, professional wear research institute, the company set up product research and development center in Milan, Italy, New York, Los Angeles; and from Italy, Japan, the United Kingdom, the United States, etc. The team of process technology experts provides the most advanced international technical support and guarantee for Nanshan Textile and Apparel Industry. It has established stable integration of production, learning and research with Xi'an Engineering University, Beijing Institute of Clothing Technology, Donghua University and other well-known textile and garment colleges at home and abroad. Cooperated with the International Wool Bureau to establish the Wool Innovation Center (WDC) and jointly participated in the world's top textile, dyeing and finishing technology technology projects.
According to Zhao Liang, Chairman of Nanshan Textile Apparel Co., Ltd., Nanshan Textile has established a supply of raw materials, R&D, marketing and operation agencies in Australia, Italy, the United States, Japan and Singapore, with the strategic direction of “Based on China and Global Layoutâ€. The establishment and improvement of an international talent training system, integration of international information resources and global market strategic layout channels, is steadily moving toward a global modern enterprise.
The whole industry chain model enhances the core competitiveness of Nanshan Textile
Nanshan Textile Apparel has always adhered to the people-oriented, innovative and sustainable development concept, and established a new sustainable development model including culture, talents, products, innovation, brand, quality, finance and management. Enterprises have taken a huge role in promoting market resources and enhancing core competitiveness. However, Chairman Zhao Liang said: "The biggest advantage of Nanshan Textile is that it relies on the strength of the enterprise's talents and financial strength, adopts the development model of the whole industry chain, and can fully guarantee the healthy development of the entire industry chain."
According to reports, in terms of raw material supply, Nanshan Textile has four high-quality pastures in Australia, which fully guarantees the sufficient supply of high-quality wool raw materials, and introduces the world's most advanced production lines for processing, dyeing, spinning, weaving and finishing. With an annual output of 30 million meters of high-grade worsted wool, it solves the fabric problems required for high-end garment processing. In terms of technology research and development, Nanshan Textile Apparel Co., Ltd. has a complete product development, testing system and national laboratory. It has product research and development institutions in Milan, USA, New York and Los Angeles, and employs experts from Italy, Japan, the United Kingdom, and the United States. The team conducts technical guidance and process management, and has established stable integration of production, learning and research with Xi'an Engineering University, Beijing Institute of Clothing Technology, Donghua University and other well-known textile and garment colleges at home and abroad.
The whole industry chain model has made Nanshan Textile have obvious advantages in reducing operating costs, preventing capital risks, and improving profit margins, making Nanshan Textile more competitive in the overall operation than enterprises in the same industry. It is a powerful advantage of Nanshan Textile's comprehensive strength. .
In recent years, Nanshan Textile has achieved steady growth in its performance by adopting new markets, developing high value-added products, and intelligently transforming and promoting the integration of two industries, the integration of supply chains, and adjusting the proportion of domestic and foreign markets. In the three products, we will keep up with the situation, lead the trend, effectively increase the supply of new products, grasp the new trend of consumer demand, tap new hot spots and blind spots of consumption, strengthen the innovative design of products, and strengthen the synergy of production chains and the activities of production and consumers. Moreover, Nanshan Textile attaches great importance to product quality and technology research and development, and always adheres to the corporate philosophy of “survival by quality, development by innovationâ€. Cao Yuru, general manager of Jingfang Company, said: "Nanshan has strict standards for product quality management, and always carries out quality management work based on the quality policy of 'leading technology, high quality and efficiency, customer first, honor and observance', from product development and technology. Process, raw material procurement to factory inspection, each link has developed detailed, controllable quality management standards."
After years of steady, innovative and sustainable development, Nanshan Textile Apparel has gradually grown into a leader in the domestic textile and apparel industry, and relies on clear strategic objectives and advanced management systems to form a rapid market response and strong resource integration. ability. In the future, Nanshan Textile Apparel will continue to explore the industry market with innovative and forward-looking vision, and expand the global field with a solid pace.
Editor in charge: Liu Xiaomei recommended
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