Clothing as new, not as good as people. When you focus most of your attention on how to drain, they often forget the valuable resources your brand or even your own store has saved for many years - the old member!
According to the 28th rule, only 20% of the core members of the total membership of the store will contribute 80% of the performance of a store. Behind this figure reflects the importance of maintaining veteran members.
Peach season Jiangxi Province joined the king of the boss, attaches great importance to the establishment of membership system. In preparation for the opening of new stores, Wang boss intends to use the opening activities, vigorously activate the old members, while recruiting new members.
Wang believes that the maintenance of members to do well, a core of the old members can bring 10 new members to the store. The so-called core of the old members, refers to the store, brand loyalty higher members. They not only have the intention of "repurchase", but also take the initiative to provide consumer experience feedback for the growth of stores and brands, and even willing to spend time and energy on proactively promoting stores and brands (such as sharing product and service experiences in their circle of friends) , Recommend stores and brands to relatives and friends, promote stores and brand activities, etc.).
Prior to opening, Wang boss with the shop's baby, while in the storefront, the streets around the release of leaflets, while through the micro-channel, sms, phone, etc. to inform veterans about opening activities. Sure enough, the king of this line of online and offline two-pronged approach to publicity, the day of the opening effect is very good. Opening event full, many customers are old members. The opening day broke the performance million, most of them "big single" are old members of the single!
Wang boss to maintain the old members of the theory once again proved that in the days later, he will host more activities in the store to interact with the new and old members, for every consumer to provide personal and caring products and services!
Still worry about where customers have gone? Start mobilizing your old members tomorrow it!
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