With a “French-style elegance†brand image, Chenfeng Women’s Clothing Co., Ltd. has always been adhering to the dress concept of “exquisite luxury and enjoying life†and has perfectly integrated the cultural connotation of Chinese women. Chen Feng Women's Women inherited the tradition of French Haute Couture, to meet the aesthetic taste of mature women in high society, a symbol of the highest spirit of French fashion culture, also laid a very high position in the fashion industry in Paris. Elegant, simple, stylish and classic style meet the diversified dress requirements of professional women. Styles carry the latest fashion elements in European trends, while taking into account the Asian women's body features and aesthetic requirements. The grace of Chen Feng Women's Wear is the grace of the bones. Chen Feng's women's dress is deeply pursuing the pursuit of quality life in the Oriental women. The unique feminine beauty of the Oriental women is integrated into the romance of the Master and women. Inadvertently expressing their understanding of life is implicit. Zhang Yang, simple yet elegant, with unique persistence.
Dialogue brand
SZFW: What is your design philosophy?
Séfon: Chen Feng has always been to capture the exquisiteness of women, perfectly presenting the 35-45-year-old woman's enthusiasm for fashion, gracefulness and exquisiteness. Under the high quality philosophy of own design and production, the selection of high-end materials is meticulous. The pursuit of tailoring and craftsmanship remains unremitting.
SZFW: Briefly introduce Séfon's brand image?
Séfon: Behind the unique aesthetic concept of the brand, the designers insist on feminine, graceful and modern expression techniques to create a new era of feminine yet feminine images with unique confidence and grace. The essence of maple lies.
SZFW: What is the source of inspiration for this season's clothing?
Séfon: This is the concept inspired by "Fang Yuyou" in this season. He has a sense of swimming. During a visit to the artist's studio, the designer was inspired by various sculptural lines, including deep feelings of Constantin Brancusi's LaGardo Tackett column sculpture and bird in space.
SZFW: What elements will be on the show floor?
Séfon: This season, the application of artistic and abstract color collisions in the design is similar to that of Mark Rothko, the artist's unique color palette. This kind of art is personalized and diverse, and it melts the colors into pure delusions. . This unique sense of rhythm is the construction of a modernism and abstract art. The designer is convinced that people’s longing for joy and the need to focus on their inner needs come from the changes in life itself. It is hoped that through the blank space between geometric patterns and spiritual colors, one can interpret the inner thoughts on aestheticism. Make yourself more pure.
SZFW: In the future, will the original design share increase in market share? How do you think of design and business integration?
Séfon: With the rapid development of this Internet era, there are indeed many new ideas for fashion designers, but opportunities and challenges exist for the market. Consumers have evolved from the concept of "waiting" to the "rapid realization" of buying new season fashion, which changes the operation of the entire fashion industry. In addition, in view of the increasingly individualized and diversified aesthetic concepts of consumers, brands must demonstrate individuality, attach importance to brand concepts, use original works to increase the homogenization of market products, create opportunities in the market, and also stimulate consumption. The desire to buy.
Showfield 21:30 Sunday MAR. 20 th
Nantong NATASHA Textiles Co.,Ltd. , https://www.natashatextile.com