After experiencing rapid development, the Chinese economy has entered a crucial period of "upgrading and efficiency upgrading". For those Chinese enterprises that have grown up with the reform and opening up, they are also experiencing a new round of reforms in their transformation and upgrading. Jiangsu Sunshine Group established in 1986 (hereinafter referred to as Jiangsu Sunshine) has been in its eve. However, during this short period of development, it has undergone three economic restructurings. The first transformation marked the development of sophisticated products and realized the Product structure from low-end products to high-end product changes. The second transformation marks the development of diversified industries and realizes the shift from a single industry to a diversified economy. At the current stage of the third transformation, the core is to speed up the transformation of development mode, promote the transformation from resource dependence to innovation-driven economy and transition to an innovative economy so as to continuously improve the capability of independent innovation, international competitiveness and sustainable development. In 2013, Jiangsu Sunshine Group realized a sales of 33.7 billion yuan, a total profit and tax of 3.0 billion yuan and a foreign trade export of 454 million U.S. dollars. In this traditional Chinese textile industry, Jiangsu Sunshine is relying on transformation and upgrading to create its own "clothing" world. Technology innovation to create an upgraded engine Faced with the challenges of raw materials, labor costs and other real challenges, how companies say goodbye to the past, "element-driven" to "innovation-driven" conversion? Jiangsu Sunshine "head" Chen Lifen given the answer is: focus on research and development, and promote technological innovation. At present, the cost of R & D invested by Jiangsu Sunshine is not less than 5% of the sales revenue each year. The post-doctoral research station, the national-level technical center, the state-level wool new material engineering and technology research center and the Jiangsu Wool Textile Technology Development Center " "R & D system to strengthen the high-support thin and functional product development, has targeted nano-resistant anti-worsted wool products production technology, anti-wrinkle self-cleaning comfort worsted fabric production technology, wool fabric easy care-free finishing technology, washing Fabric finishing technology and other international hot spots in the field of research and development of functional worsted fabrics. "Our" one stop, three centers "often break the traditional raw material ratio, actively apply new materials and new technologies, and boldly implement technological innovation. Combine all kinds of raw materials such as wool, silk and cotton to make the product not only So far, the Sunshine Group has undertaken research projects in 39 national scientific research projects, completed 26 national key new product projects, 16 national torch projects, 7 national key technological innovation projects and 4 national 863 projects , A national science and technology support program project 1; through the development of independent core technology, a total of 785 patents to declare all kinds of patents granted 576. Each breakthrough in core technologies have promoted the upgrading of products and improve the technical content of products. Jiangsu Sunshine Group Technology Center Caoxiu Ming talked about. It is reported that Jiangsu Sunshine has always insisted on "specialization" as the "highlight of science and technology innovation." At present, Jiangsu Sunshine owns a large number of new products with high technical value, high added value, good market prospect and strong competitiveness. As a result, 60% of the profit of the woolen garment industry comes from new products and special products, "Climbing to the" high end of the value chain "effectively avoided the vicious competition of low-grade and assimilation in the textile industry. Under the guarantee of a strong R & D system, Sunshine actively applies new materials, new technologies and new techniques to produce an average of 50 new products a day, and is capable of producing one generation, developing one generation and developing one generation, and always keeps leading in domestic and international counterparts Level. Now, a strong technological innovation capability has become the engine of Jiangsu Sunshine Upgrade, driving the Group's products not only to increase the added value and improve the quality level, but also to make Jiangsu Sunshine in the market competition and establish a good reputation. High standards to create the wings of transformation Sunshine Technology Building in Jiangsu 8th floor showroom, all kinds of honor trophy dazzling, a "International Organization for Standardization / Technical Committee of Textiles (ISO / TC38) International Secretariat" brand is particularly noteworthy. Since the International Secretariat of ISO / TC38 was formally established in 2007 in Jiangsu Sunshine, the Group has been active in standardization and up to now, it has successfully cultivated 6 enterprises (5 textile enterprises) to become the International Standard Secretariat , Sub-secretariat and working group, published 197 documents on the ISO website, organized 45 international standard project votes, published 10 ISO international standards and completed 53 ISO standard reviews covering the scope of work The textiles related to all the technical content, the Sunshine Group by the National Standardization Management Committee as Chinese enterprises to participate in international standards "Whampoa Military Academy." "In order to ensure that technological innovation ability always maintains the international leading position, from 1997, we have expanded from merely producing passive products in accordance with national standards and international standards to taking the initiative to participate in the revision of related standards in China's wool textile industry. We have established a ' Using high-tech, high-tech development, create high efficiency 'business principles and create' world-class enterprises, world-class brand 'business goals, to achieve from the standard to standardize the perfect leap. "Said Chen Li Fen. Not only that, the National Textile Standardization Technical Committee Wool Spinning Technical Committee also undertaken by Jiangsu Sunshine. Jiangsu Sunshine, "semi-worsted wool," "fine carding intertwined wool" two national standards and "mercerized shrink-resistant wool," "combed silky fabric," the two industry standards have been promulgated and implemented. Jiangsu Sunshine also jointly declared the "National Textile Industry Technical Innovation Service Platform" with the relevant units and constructed two sub-platforms of "Standard and Testing Public Service Platform" and "Advanced Textile Processing Technology Public Service Platform". The construction of the service platform will Promote the rapid improvement of textile enterprises' innovation ability. "First-class enterprises to do the standard, second-rate business to do technology, third-rate products to do business," the phrase is widely circulated among the common saying adopted by many companies, but also can see the standard discourse right in today's world market competition role. At present, Sunshine co-host and participate in international, national or industry standards to 43, marking the sunshine textile products quality technology has reached the international advanced level. Brand building to establish a perfect image In the heart of Chen Lifen, the ultimate goal of transformation and upgrading is to create a world-renowned brand belonging to the sun, belonging to China, so that China's textile industry in the world on the redefinition of the layout. In the opinion of Jiangsu Sunshine, in today's world, the market has entered the era of "brand consumption" from "consumption of goods" and its national image is closely linked with its own brand. China is already the number one manufacturing power in the world. However, playing out, croaking independent brand building lags behind, build their own brands without delay. To this end, Jiangsu Sunshine adhere to the cultivation of independent high-end brands as the promotion of transformation and upgrading of traditional industries the primary goal of winning by quality, improve product added value, and achieved remarkable results, become the world's largest wool production enterprises and high-end clothing production base. For their own brand building, Jiangsu Sunshine has its own Cheats, one of the first is to be different, adhere to the "no one I have, I have a new, new people I am" business philosophy, guided by the market to cultivate the brand. "We turn around the market around, follow the market to lead the market trend, always a pioneer, fast one step, excelsior, has set off from the color woolen, Toothpick Tweed, Tweed thin tweed, Machine wash Hot so far to no-clean, low-carbon environmentally friendly products one after another 'woolen revolution'. Sunshine Nerong is well-known trademarks in China, China's brand-name products, China's textile industry is the only Chinese 'world famous' Sunshine fabrics are upscale Commodity synonymous with the famous foreign brands preferred it, the domestic industry equipment designated it so that the West, Italy and other countries counterparts, from the outset of disdain, exclusion, to fear, until now, on an equal footing, and take the initiative to dialogue with us on an equal footing Why? Because we adhere to the market leading to achieve a zero start, the amount of expansion, a qualitative leap. "Chen Li Fen said proudly. At present, Jiangsu Sunshine has formulated a brand development strategy from OEM - Creating Brand - Upgrading, Fast and Efficient Brand Development Strategy, Providing Supporting Services for International Top Brand Apparel, OEM Processing, and Entering Int'l Famous Brand Supply Chain, Fast, Low Cost to learn from the international first-line brand operating experience. Therefore, Jiangsu Sunshine since 2000, launched a series of Venetian emperor Haute Couture, Pompey and other clothing brands. Veneti complete introduction of Italy's complete technical, management and culture, is the top luxury custom brands; Pompeii sales of more than 1.5 million sets of occupational equipment, as 07-style military uniform and high-end dress sentinel manufacturers. Launched in 2008, the young and fashionable business wear brand Sunshine Fashion has opened a number of chain stores in the first and second tier cities in the country and was named as the chief brand of Chinese clothing technology in 2011. "The development of textile manufacturing brand, the development of e-commerce in the brand business, our goal is to 'the end of the 12th', the formation of manufacturing and brand accounted for 50% of total sales, physical stores and e-commerce each accounted for 50% of brand sales % Of the development situation, to achieve from product management to brand management transformation and upgrading, and strive to sunshine sunburst sunshine clothing to create a world-renowned brand. "Chen Li Fen frankly, Jiangsu Sunshine enterprise restructuring and upgrading, to some extent, represents the transformation of China's wool industry Upgrade, Jiangsu Sunshine is building a wool industry chain with Chinese characteristics, they call it manufacturing - brand "integrated industrial chain." The transformation and upgrading of enterprises in China mode not only create new independent brands and enhance the added value of products, but also enhance the added value of the whole industrial chain by creating self-owned high-end brands. Jiangsu Sunshine will rely on advanced sophisticated technology, adhere to the clothing as a precision instrument to do the concept of continuous improvement of product quality, our independent intellectual property rights of high-tech products not only used to go international, but also to allow people to share, To promote transformation and make due contributions. (Source: China Beauty Network)
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