Sports brand 361° leopard strikes ten games, professional leader

—— 361° is the only designated award equipment for the Liaoning and Hubei sports delegations of the 10th National Games

Since mid-September, the 10th National Games, which has attracted much attention from the people, has been in full swing in Nanjing, Jiangsu Province. At the same time, an unprecedented sports marketing campaign has intensified with the development of the game. It is reported that at the current National Games, well-known companies such as Coca Cola, 361° Sports Arms, China Telecom, and Sinopec have sponsored in various forms. Among them, the well-known national sports brand 361° is more expensive than ever before. It is an exclusive sponsor. Liaoning and Hubei sports delegation’s award-winning equipment has made every effort to create a Chinese sports event.

The four-year National Games is honored as the "China's domestic Olympic Games," and the 10th National Games is the most important sports event before the 2008 Beijing Olympic Games. It is also a comprehensive military parade before the Beijing Olympic Games. It is reported that the 10th National Games will be the largest number of athletes in China's sports history, the largest and most influential sports meeting.

As early as before the start of the game, the businessmen with sensitive sense of smell had been very optimistic about the business opportunities brought about by this event and sponsored the various aspects of the 10th National Games. 361° had a unique eye to lock in the strong provinces of Liaoning and Hubei. Ten million yuan successfully won the 10th National Games in Liaoning and Hubei provinces of sports and sports.

As we all know, Liaoning and Hubei provinces are strong provinces in sports. In previous National Games, the athletes of the two provinces have achieved outstanding results and fully demonstrated the sports strength of the two provinces. As the major winner of the current National Games, Liaoning and Hubei Provinces are receiving much attention. As of the press release, Liaoning Province has already won XX gold medals. Hubei Province continues to pick gold after the 14-year-old Yuan Peilin has successfully won the women's 10-meter diving gold medal. Industry insiders predict that because the number of medals in Liaoning and Hubei provinces continues to increase, 361° is likely to become the most campaigning force on stage.

In this regard, 361° marketing director Mr. Xia Youqun said in an interview that what we see is the sports skills of the athletes in Liaoning and Hubei provinces and the spirit of courage to work hard, and the brand “courage yourself” advocated by 361°. The common ground between ideas.

It is understood that 361° has been committed to building China's professional ethnic sports brand. 361° is positioned as an international brand, adhering to the strategic thinking that is synchronized with the world and first-rate world-class quality. In 2005, 361° topped the list of “Forbes 100” rankings in the Chinese version of “Forbes” and became China’s most promising company. First, it ranked first in the “500 Most Valuable Chinese Brands” industry with a brand value of more than 2 billion yuan. It is reported that in 2005, the market share and total sales volume of 361° in 15 benchmark cities across the country will continue to maintain the domestic leading momentum.

As a training exercise for the 2008 Olympic Games, the 10th National Games has changed the previous model of government-sponsored games to be directly in line with international standards. It has adopted the TOP fund-raising and investment promotion model of the Olympic Games for the first time in China. Economists said that for sports brand companies, choosing sports marketing is a magic weapon that will last forever and try to win.

The relevant experts analyzed that the unprecedented tenth National Games not only provided an arena for demonstrating the strength of nearly 10,000 athletes, but also created a platform for sporting goods manufacturers to demonstrate their strength and enhance their brand, especially the current 361°, etc. The positive attitude shown by the national sports brand will lay a solid foundation for the marketization of the 2008 Olympic Games, and it will also become an important symbol of the transition from the “Made in China” to the “Chinese Brand” era in the Chinese sports goods industry.