TAG Heuer's new store settled in Beijing China Diving "Dream Team" unveiled

A few days ago, the new TAG Heuer store was quietly completed in the Wangfujing pedestrian commercial street. On January 7th, to celebrate the new location of the store, four world champions of the Chinese diving team, Guo Jingjing, Wu Minxia, ​​Hu Jia, and Peng Bo were invited to visit the new store in an invitation to TAG Heuer. This is also China's diving "dream team". After the opening ceremony of the first store in Shanghai and the opening of the TAG Heuer store in Shenyang, the brand's exclusive store was showcased at TAG Heuer in Beijing. The four Chinese diving team members visited the new TAG Heuer store with great interest and photographed promotional photos for the new TAG Heuer table.

The TAG Heuer new store site is located in the well-known Beijing New Dong’an Market, with an overall area of ​​more than 90 square meters. The new store has adopted a new design concept in its design, and the overall style is very different from that of the previous store. The atmosphere of the shop's appearance and the modern and simple large glass window design allow customers to feel elegant when they enter the door. The posters of the brand ambassadors in the store are omnibus, interpreting the deep links between the brand and the sports. The extensive use and unique combination of glass and stainless steel at the details not only adds to the sense of transparency, but also allows everyone to enter the boutique. Customers can enjoy nuanced service in a bright, comfortable and elegant environment. The use of metal and fiberglass also made the store feel more modern, full of texture, light and stylish, but also to TAG Heuer has always been the atmosphere of elegant and dynamic style to a new height.

The constant innovation of technology, the timing of excellence, and the tough and durable materials, these distinctive qualities have enabled TAG Heuer to maintain close contact with many high-level sports events since its inception in 1860. In June 2005, TAG Heuer announced that it officially signed a long-term contract with the Chinese diving team to fully support the Chinese diving team to participate in the 2008 Beijing Olympic Games and become its official designated timer. The Chinese diving team will launch a series of close cooperation with TAG Heuer in product design, advertising, marketing and publicity. The success and glory of China's diving 'Dream Team' in diving sports reflects the essence of competitive sports. It also happens to be the brand spirit of TAG Heuer? The spirit of “Challenge Yourself, Pursue Success, Superior Quality”. Perfect interpretation. As a leader in the international watchmaking industry, TAG Heuer also has a spokesperson 'Dream Team', which includes sports and film elites, including golf legend Tiger Woods and F1 racing star. Kimi Rikkannen, tennis star Maria Sharapova, and Hollywood movie stars Uma Thurman, Brad Pitt and others. The cooperation between TAG Heuer and the Chinese Diving Team is a collaboration between the two 'Dream Teams' and it also happens to reflect the brand's passion for and admiration of the sports spirit.