In the past in the children's clothing market, whether it is the brand of children's clothing, or bulk children's clothing, are chaotic, for a orange, a will of the pitch, a while black and white sinks, giving the impression although dazzling, varied, but also easy to make people Cursory, feel that there is no place, therefore, often with their parents visiting the children with noon, did not buy a heart Yi clothes. From the business point of view, this is an opportunity to come to the door, do not know how to grasp the regret, from the consumer's point of view, this is a helpless sigh. The Chinese children's wear market in the 1990s, it is also in this atmosphere, the overall more downturn and loss. Enter the 21st century, with China's accession to the WTO, the trend of marketization has been gradually expanded, the children's wear industry in all aspects are constantly being the impact of the outside world. In the following five years, our economy has made rapid progress. As a result, the standard of living of our people has been brought forward. More and more people are gradually turning their attention to the spiritual enjoyment from the material needs of the past. The first is the textile and apparel industry where many young people Having embraced a new knowledge education, starting to like fresh clothes, especially the performance of star-chasing, further contributed to the popularity of these clothing, which was widely regarded as "alien", among the younger generation. In the face of this sudden change, many garment enterprises in China appear to be very dull. Due to long-term stagnation and deep-rooted thinking, many enterprises are unable to produce and design very distinctive clothing. Many enterprises finally made Give up the decision to continue in this industry. But soon, in China's clothing market, there is a very special and fresh blood emerge, they create their own brand names, they establish their own brand image, they are good at citing foreign advanced concepts and can be perfectly integrated in the traditional Chinese dress Among them, strive to blend the beauty and essence, and strive to meet the new and natural, which is the new genre in the 21st century apparel industry - the trend advocates, and Amoy children's wear is this period, this trend into the Chinese apparel market one of them. However, Amoy children's clothing compared to other adult clothing brand throughout the course of development, did not seem so plain, young people in pursuit of fashion, but children do not necessarily have the final choice, how to make the initiative to accept the initiative to become Amoy Di children's clothing A big problem for the brand. After a large number of market information after the collection and integration, Amoy children's clothing turned back to the sky, which abandon the traditional randomness of clothing, adhere to the theme of the ocean as a product, with a serious, rigorous and responsible attitude towards the development of each product And production in the "colorless and tasteless" children's clothing market, the rapid rise, but it is this responsible attitude and excellent quality, so many parents from doubt to trust, and now Amoy Di children's wear in China's children's clothing market, already Developed for a long time, and achieved one success after another, perhaps all as Tao Di himself summed up the phrase "immortal memory as timeless classic, granite can also be as precious as diamonds" .