The ABC brand has been ranked first in the children's footwear market for three consecutive years

Core tips:
According to the results of the 2011 consumer goods market released by the China Business Federation and the China National Business Information Center on March 27, the ABC brand once again holds the top position in the domestic children's footwear market with an integrated share of 11.8%. This is the third consecutive ABC brand. The market share of China's children's shoes was the highest in the year, and the comprehensive market share of ABC children's wear market also ranked the top ten in the domestic children's wear market for three consecutive years.
With its outstanding performance in the children's products market in China, the ABC brand was also honored by the China Business Confederation as "the Most Growing Brand in China's Consumer Market for 20 Years". People in the industry pointed out that winning this award is fully affirming and inspiring the influence of the ABC brand market. The ABC brand has been able to win the first place in the children's footwear market for three consecutive years, and on the one hand, it has launched a “quick strategy” to promote the brand. The rapid growth; on the other hand, lies in its persistent "love culture" and differentiated brand communication channels over the years.

Fast strategy leader 2011
2011 was the first year of the ABC brand "quick strategy". ABC passed product innovation, marketing, and brand promotion through the innovation of awareness systems, the implementation of the 1,000-store project, the introduction of new brand strategies, and the initiation of industrial chain integration. All links are at the forefront of the industry, winning the relative time with “fast”, winning the absolute market with “fast”, winning the brand growth with “fast”, and finally forming the advantage of enrichment, reaching the leading step by step, and realizing the speeding up of the brand development. It further consolidates the competitive advantage in the market.

It is understood that in January this year, ABC was selected as the "China's Most Potential Company List" by the Chinese version of "Forbes". At one time, it attracted the attention of many colleagues in the industry. Now it is once again the leader in the children's shoes market, and the status of the "first brother" in the ABC children's shoes market is further consolidated. .

Differentiated communication channels, spread "because of love"
The differentiated communication channel is also the important reason why the ABC brand has been the No. 1 overall shareholder of the children's footwear market for three consecutive years. With the fierce competition in the children's products industry in 2012, differentiated marketing is the only way for the brand to remain viable. As the leading brand of Chinese children's shoes and apparel, ABC takes "inspiring children's creativity" as the brand's new positioning, enhances brand value, develops differentiated competition strategies, and uses children's "creative" as the starting point directly to the most direct users of the product. Children form communication and achieve differentiated marketing of the brand within the industry.

The differentiation of ABC is also reflected in the launch of advertising media. It is reported that for the special nature of the children's products industry, ABC has launched a "double-sided tape" communication strategy, targeting advertising audience groups as "family groups, female audiences", taking into account the target group of children and achieving two-way transmission of parents and children. At the same time, it broke the traditional strategy of “CCTV Children's and Provincial Media Children’s Channels” and turned to “CCTV + Regional Advantage TV + Local Taiwan” to launch the new communication model of the industry, CCTV, TV, and local media. Comprehensive use, variety, television drama, children's columns three-pronged approach to achieve two-way transmission of parents and children. ABC has also effectively used the online communication platform. In 2011, the ABC Network “Monkey Master” contest was launched to win a lot of popularity for the brand. Today, Weibo’s official microblog has also effectively brought a large number of potential users to the brand. In line with online marketing, the influence and scope of its philanthropic marketing are also expanding. Whether it is the "Hopeful Tour of ABC China" or the Tencent.com last year. "The New Year's New Clothes" warms up and ABC is always active in the eyes of many consumers. Through the integrated communication of the system, effective communication between brands and markets, brands and industries, brands and consumers, brands and children has been achieved, which has won the opportunity to maintain the leading position of ABC brand in children's shoes and children's clothing market!