After nearly two years of fire, Duck Boots are still popular.
The so-called duck boots, that is, the combination of rubber boots and boots. It was actually born in 1912 in Maine, USA. Hunting enthusiast Leon Leonard Bean asked the local shoemaker to invent the outdoor shoe that was used to go through muddy ground, rubber shoes and leather boots. He then founded the company. The initials also became the representative brand LL Bean for hunting duck boots.
1934 LL Bean Poster
LL Bean's signature “Bean Bootsâ€, the so-called duck boots, have been a must for Maine, Massachusetts fishermen, and hunters for the winter and snow seasons. Each pair of Bean Boots is produced in Maine, and some of them need to be hand-sewn, and they are guaranteed for life. The erosion of soles can also be sent back for replacement. This also makes it more difficult to increase production.
In the past two years, the salespersons of LL Bean have found that the people who buy shoes are not only farmers, but also many young people.
Nakamura Century's Visvim, Grandpa's Yeezy 950, Takahashi Shield's Undercover, including Nike's new Air Force Duckboot... You'll find that in recent years, these trendy brands often see duck boots as a blueprint. Designed shoes, which led to the sale of LL Bean.
Yeezy 950
Undercover x Visvim
Nike Air Force 1 Duckboot
According to the Portland Herald, LL Beans has expanded its production capacity by 20% for its flagship Bean Boots this year, hoping to meet further demand. Compared with the 100,000-year-old LL Beans sold 10 years ago, the company expects sales of 600,000 pairs this year.
Last year, LL Bean hired 100 new workers to meet the surge in orders, but it still generated a large number of late delivery orders until July of this year when the production was completed. At the highest peak, they owed 50,000 pairs of shoes. Even now, the sought-after size of the LL Beans official website still shows the words “delayed deliveryâ€.
“Overall, there is now a fashion trend that emphasizes high performance.†Faye Landes, a former retail analyst and now a founding venture capitalist, Back to the Future, believes that the popularity of duck boots and tight yoga pants, Under Armour Like the quick-drying clothes, it meets practical and fashionable demands.
According to the Wall Street Journal columnist Christina Binkley, the style of hunting duck boots has become an important part of the normcore fashion style. This new vocabulary combining normal and hardcore refers to avoiding changes in each quarter. The fashion trend, choose those who have long-term storage wardrobe, very difficult style.
However, Binkley also pointed out that the normcore style is fading, and now people prefer to play a unique limited cooperation with artists and celebrities. If LL Beans does not introduce new colors, other hunting deer boots manufacturers or even fashion brands Will also take the lead, as mentioned at the beginning.
In response to this fashion trend, this century-old store has for the first time introduced red, blue and green rubber soles instead of the standard tan soles.
Duck hunting boots are favored by the fashion industry. The most recent landmark event may have been the praise of Bean Boots by the godfather Manolo Blahnik at the 2014 New York Fashion Week - when asked by a fashion blogger this year in the snow How do people keep fashion, Manolo pointed to a passerby wearing Bean Boots and said: "Honey, you wear it. This is the chic."
What happened afterwards was just like many trends in the fashion world: an ancient classic style was excavated, readjusted with new styles and colors, and relied on the feet of fashion bloggers and designers for their new work.
With regard to the influx of new consumer groups, another sign came from last year's warm winter. According to Carolyn Beem, spokesperson for the company’s spokesperson’s company, sales of cross-country skiing, sledging and other products were sluggish last year, and their snowfall was also lower than in previous years, but Bean boots’ sales were still very good.
Men's 11-yard, 12-yard display "delayed delivery"
According to LL Beans itself, the company’s sales have doubled between 2012 and 2013. Currently, they are sold in 37 stores in the United States (including a Maine flagship store and two Outlets) and 23 stores. Japanese stores, but sales of most hunting duck boots still come from the internet. If you open up LL Beans's global website, they even provide express delivery services to China and settle in RMB.
People who wear duck boots now don't care whether it's snowing outside or not - LL Beans also readily accepted this, and company spokesperson Carolyn Beem now responds to questions from the outside world: "The beauty of Bean boots is that they are in every weather. It performs well under all conditions: rain, sleet, snow, mud, and sunny days."
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