THE FIRST OUTDOOR Hunan "Heart"

The FIRST OUTDOOR unexpectedly blossomed in a relatively backward mountainous city in Hunan. Now after a year and a half of cultivation and diligence, it has established two standard specialty shops: the first one is established in the local high-end Wanxideng Shopping Mall, and the other One of the largest and most prestigious stores in the world is Longzhijie Sports Base Camp. Not only promoted the rapid development of local outdoor sports, but also brought good benefits for the "The FIRST OUTDOOR" Yongzhou partner Guohui. Of course, to bring it better is the formation of a "THE FIRST OUTDOOR" outdoor sports. "Popularity" is the most important thing for Guohui.

According to the Yongzhou partner, his cooperation with “THE FIRST OUTDOOR” was really a boost. The course of things is like this. He himself is a sporting goods operator, because of his keen sense of the market, in 3 years. Before starting to pay close attention to the outdoor sports industry that has rapidly developed in major cities such as Beijing and Guangzhou in China, according to his own experience, this kind of outdoor sports boom that has arisen in big cities will inevitably bring about other major schools in the country in the near future. The city's outdoor sports quickly followed. So, he began to collect relevant information of different outdoor brands in different places in order to choose their own outdoor brands. An accidental opportunity to travel to Hong Kong. At an exhibition in Hong Kong, he met a business executive in the “THE FIRST OUTDOOR” Asian region and obtained first-hand product information and company-related information from THE FIRST OUTDOOR. It was learned that "THE FIRST OUTDOOR" had planned to enter the mainland market about a year later.

Guo Hui was listening to the marketing plan of “THE FIRST OUTDOOR” marketers in China, and then intuited that the brand was one of its important candidate brands. As long as it waited for one year, “THE FIRST OUTDOOR” had the opportunity to list in China. However, in the more than one year after that, Guo Hui visited and screened many brands, but he failed to reach a satisfactory partnership. Hear the message that "THE FIRST OUTDOOR" was formally listed in China in July 2005, it was officially released as the brand's first image advertisement appeared in "Outdoor Adventure" magazine. After learning this news from the magazine, Guohui first contacted the first outdoor business executive who met in Hong Kong a year ago. He hopes to cooperate with “THE FIRST OUTDOOR”, and the United States First Outdoor (China) Co., Ltd The domestic sales staff quickly contacted Guohui. According to business personnel, the “THE FIRST OUTDOOR” domestic sales staff were not optimistic about the outdoor product market in Yongzhou City, which is located in the mountainous area of ​​Hunan. However, Guo Hui proposed it at that time. He is optimistic about the prospects and is willing to cultivate the future of the huge market with the strategic nature to cooperate. It was his forward-looking perspective that impressed the market and decided to work with him to develop and cultivate the Yongzhou market.

Before the start of cooperation, the two parties conducted full communication and preparation. The return of the Yongzhou market in the past two years can be described as a result of unpredictable historical results. From the beginning of the popularity of the Wanxideng Shopping Center store, the popularity and benefits have risen month after month. In 2007, it once again selected the most popular and graded sports mall in the region, the Longzhijie Sports Base Camp, and opened the second “THE FIRST OUTDOOR” shop-in-shop. Sales camps and benefits are even higher. Under the strong demand and promotion of local outdoor enthusiasts, Guohui will establish the first outdoor hobby in Yongzhou. It will bring outdoor activities to local outdoor enthusiasts and strengthen exchanges with outdoor clubs in surrounding cities to promote the development of local outdoor sports.

"THE FIRST OUTDOOR" from the beginning of the Yongzhou market in Hunan to the development, can confirm that "who have something to do, and people who have the intention to get the market."