The French women's wear brand LIEDEW has a strong presence in Maoye Department Store Xiangzhou

brand introduction

The LIEDEW brand originated in France was introduced into the Chinese market in 1998.

Liedow closely follows the changes in the fashion trends of the world and combines the most cutting-edge fashion information in Europe with the domestic consumer's dressing habits, seasonal gaps, skin color, body type, and lifestyle habits, and designs a series of designs that can communicate with the world. Fashion circles are popular and can meet the needs of domestic consumers.

In terms of fabrics, European and Japanese top fabrics as well as domestic high-quality fabrics are used to express elegant women's clothing, which fully considers the comfortable and appropriate landscaping. The succinct and exquisite workmanship of the cut-out gives LIEBEW a distinctive style and unique charm, and it appeals to the aesthetic consciousness of mature women in high society. It is a symbol of taste, status and fashion.

In terms of type, through the understanding of the Oriental body type, according to different external conditions, and using the line version type provided by foreign countries, plus a unique three-dimensional cutting mode. Thus, there is a clear difference between LIEDEW and the general version of the market, and the LIEDO brand will be able to enhance its competitiveness in the domestic apparel market.

Brand story

"LIE" and "DOW" are two kinds of plants with purple buds in French; when the legendary Venus Venus was born at sea, the flowers and gods used the silk of the "LIE" and "DOW" buds to weave silk. The towel was draped over Venus's body and the scene was vividly painted in Botticelli's pen. Therefore, the LIEDOW has the connotation of decoration and decoration. Therefore, LIEDOW was introduced as the corporate philosophy of “fashion consultant”.

The flower language of "LIE" and "DOW" symbolizes nobleness, elegance, romance, and conforms to the brand image of LIEDOV. LIEDOW is willing to act as an ambassador for the beauty and dress up your dignity and elegance.

Brand Positioning

Liedow is positioned at the age of 28-45 year-old modern white-collar women and urban upstart mature women. They are full of confidence, cultural connotation, fashion trends, and long for high quality and elegant life.

Brand Style

Leidow women's clothing adhering to the romantic feelings of France, the use of exquisite three-dimensional tailoring and the selection of the most popular European advanced fabrics of the season, the "fashion, elegant" brand concept infiltration.

design concept

Self-confident and independent, elegant and simple, intelligent and intelligent, and unique in taste, it can harmoniously deal with the relationship between tradition and modernity, reality and dream. It is the most loved woman of LIEDEW. European-style design style has successfully created high-end fashion women's clothing favored by metropolitan women. It has become the best choice for today's successful women to show fashion and high-grade taste in various social and business occasions. Elegant, exquisite, classic and stylish, LIEBEW has always been adhering to the design concept. Product lines are mainly divided into: HIGH-END (high-end), BUSINESS (business), CASUAL (casual), luggage 4 main product line.

product description

High-end series

The elegant design, three-dimensional cutting, exquisite collocation, to create a stylish, elegant party queen. Whether it is a relaxed and pleasant private party, or a majestic grand ceremony, it will always be the most dazzling and elegant queen.

Business Series

Fashion OL, the preferred choice for corporate executives to wear everyday, has a personalized profile design, self-cultivation and tailoring, and stylish business wear can shuttle to workplaces and business gatherings.

Leisure Series

Put aside the shackles of work and enjoy a good life. The natural and comfortable fabrics and the novel style of collocation convey a quiet and relaxed life attitude.