The model of casual wear "Ballide" won the Chinese well-known trademark

Recently, "Bai Lide" has received good news from China's well-known trademark. This is the result of "Bai Lide". After the leaders of the city received $1 billion in large corporate plaques at the beginning of the year, they once again entered the eyes of people and became the focus of attention. .

11 years ago, during the inspection in Italy, the founder of the Bared Group Zheng Xiudong discovered that many people regard the PORAKINT as the “god of love” (the legendary Eros has two arrows, one golden arrow, and one silver arrow. The golden arrow was used to help people with fate, and the silver arrow was designed to destroy the fate, so Eros sent an angel to stop the silver arrow and guard the fate between people. Is the god of love). According to legend, just put the angel in any place in your room, this fate will follow, and never leave you! Eleven years have passed and the Messenger of this fate (PORAKINT) has become the brand of Balade. She is a symbol of friendship.

11 years of tempering, this fate of the messenger: PORAKINT with his own integrity, human charm, quality touching into the country, captured the hearts of people, so PORAKINT became a natural language: BAILIDE, she passed more direct name Vivid fate.

In the New Year's Day, 2007, in the Byrd Fashion Industrial Park, the leaders of the four groups that came to the group took to the stage to open a big plaque for the annual industrial sales value of over 1 billion yuan. In celebration of Balade's "12345 Project", the road of "strengthening and expanding, rushing to the peak" took off again in 2007. This time, it was well-known that China’s well-known trademarks have also demonstrated the strength of Balade’s well-deserved reputation.

Zheng Xiudong, chairman of "Bai Lide", said that casual wear is doubtful about the essence of Chinese national culture. In the age of harmony, the taste of dress culture is particularly touching. Therefore, we borrowed the spring breeze commended by the city, drew on wisdom from all walks of life, and concentrated all forces. On March 15th, we formally launched the “Bylerid Fate.”

In the interview, we learned that in June 2006, "Braid" teamed up with Tencent to use the QQ language to meet with the broad masses of consumers participating in the Barrett spokesperson selection campaign; in April 2007, the "Byrid" brand Style chain stores have widely established a leisure field: the stage for customers to enjoy ROCK ----- "Byrid" in the process of establishing a brand image to build brand culture, always "based on brand building, branding and industry" Playing the "Lianyupai" not only reflects the company's strong sense of social responsibility, but also achieves a very good social effect. At the same time, it has enabled the "Bai Lide" brand culture to be enriched and plump, and has established a healthy and positive brand image. I, I have you. Brand and business, social interaction, achieve "win-win."

When talking about the innovation and development of the future "Bai Lide," Zheng Xiudong's eyes still have not left the goal and route he has always followed.

In the construction of brand culture, "Ballard" will continue and give play to the "Olympic spirit, the hand of friendship" so that "Bai Lide" can continue to take on the responsibility of the clothing brand, the happy leisure messenger, and dance new life. , In order to create a harmonious and harmonious social atmosphere, pay is added.

11 years of "Bai Lide", from Wenzhou's regional brand to a national brand, she spared no effort to promote, not only to bring Wenzhou brand across the country, but also by many consumers, showing a strong room for development. On this basis, "Bright" has further extended the campus and urban leisure wear. For example, in 2007, "Byrid" focused its product development on "pants" and put forward "Pants The slogan of the "Year of the Year", featuring "famous products, exquisite products, and new products," has swept the national market and led the trend of casual wear in China.

At present, the 1500 stores throughout the country of Barryd's Group have a prosperous sales trend and the brand effect is prominent. This year's "Bai Lide" will also go abroad to the international market. Last year, under the banner of a juvenile dress brand, "Kishu" danced on the streets of Russia and became the ambassador of "passing on Wenzhou's friendship." "Ballard" has created a franchise model group that goes to the world with its scale capital capabilities, forward-looking design capabilities, strong promotion capabilities and strict quality control capabilities, and has become a leader in China's campus and urban casual wear brands. A good person.