The world's top luxury brand Ferrari will operate in Shanghai

Ferrari Maserati International Trading (Shanghai) Co., Ltd. stated that in order to better develop the Shanghai market, Shanghai dealers will be solely funded by Italian Ferrari company and are already in the process of application. This is the first Chinese direct dealer invested by Ferrari's Italian headquarters.

Ferrari entered China in 1993. Prior to September 2004, its general distributors in mainland China and Hong Kong were Hong Kong Lijun, and Shanghai Lijun, a distributor authorized by Hong Kong Lijun, was the exclusive distributor. In August 2004, Ferrari manufacturers directly participated in the distribution channel. At that time, Ferrari joined 40% of shares, and Hongkong Legends and China Poly Group held 30% of their shares. Ferrari Maserati Automotive International (Shanghai) Co., Ltd. was established. Afterwards, Shanghai Lijun withdrew because of various reasons.

"After Shanghai's dealers withdrew, Ferrari was looking for an agent, but at the same time it also sprouted its own business idea," informed sources. As for the self-operated purpose, on the one hand, as a high-end brand, dealers do not need to increase their product coverage through outlet expansion. This means that the dealers’ investment in network construction does not need to be high; another important factor is that The reason is that the market's enthusiasm is getting higher and higher, the risk of self-operation is getting smaller and smaller and the profits are getting higher and higher.

“In 2005, Ferrari and Maserati all achieved good results. Among them, Ferrari sold 42 vehicles, a year-on-year increase of 95%, and Maserati’s sales of 70 vehicles increased by 100% year-on-year.” In the post-2006 tariff seminar on China's imported vehicle market trends, Ferrari Maserati Bo Xilai, general manager of International Trade (Shanghai) Co., Ltd. disclosed. In his view, in the next few years, the luxury car market with more than RMB 900,000 in China will have a large capacity and the market capacity will exceed 16,000.

It is based on the above factors that, at the end of last year, Lamborghini set up its flagship store in Shanghai downtown, and Porsche established an exhibition center in Huaihai Park. Ferrari, Rolls-Royce, Bentley and many other famous brands also occupy the most rent in Shanghai respectively. Expensive.