In the marketing process, everyone is familiar with several conventional laws: to develop a new customer to save five times more than to retain an old customer; about 20% of your customers bring about 80% of your income; To win customers, we will win the hearts of our customers; mutual benefit is a high standard for long-term cooperation between buyers and sellers; in the market economy, we are all customers (customers); customers are not always right, but they are all Always foremost, yes, in this era of customer success, win customers to win the world, then, how to win the customer's mind?
First, insight and understanding of customer needs
You must understand your customers, including personal data and corporate information; you must understand what the customer's real or primary needs are, with implicit and explicit needs, for implicit, need to be tempted, for explicit, Need to cater to; you must keep abreast of changes in customer needs, which requires timely communication and attention, while at the same time, you also understand the customer's future development plan.
Second, win the trust of customers
Trust is the key to marketing loyalty. You must first sell you and your business to customers, let customers know more; increase your weight in the customer's mind; use different and appropriate methods to deal with different types of customers; let your The customer knows that you have the ability to help him; you must always take more practical actions to prove your ability; if the customer proposes or discovers something that is not closely related to the business, you have to do your best and not explain it in time. Only by taking the letter first, there is a possibility of a deal.
Third, grow with customers
In the process of marketing, we must share risks and give customers more security; share responsibility and give customers more confidence; share benefits, give customers more incentives; comply with contracts, fulfill contracts, and get more More expected return. Customer-oriented, the customer's interests in the first place; to serve customers well, first treat your subordinates as customers, (to make customers satisfied, let employees be satisfied first); to build a detailed customer file, the heart is loaded Clients; set up a high-performance sales team to help customers develop continuously; give special incentives to big customers; help new customers to compare benefits and give customers visible benefits; turn buying and selling into friends And constantly increase emotional savings; always remember; the more input and effort, the more rewards.
Fourth, continuous innovation products and services
Continuously develop products that are marketable, and constantly improve pre-sales, time-of-sale, after-sales service systems (technical lectures, customer seminars, technical guidance, technical consultation, visit customers, timely arrival, etc.); patiently listen to customer suggestions, constantly collect and organize Market information, seize market vacancies or commanding heights; no better, and strive to be better.
Fifth, deal with the relationship with competitors
Don't be hostile, don't smash; don't hit the price; when the other party is in trouble, don't fall into the rocks; customers invest in another competitor, not the customer's fault, don't blame the competitors, you can only find the reasons for yourself; to create a distinctive product And the corporate image, differentiated from competitors, allowing customers to make choices.
Of course, in order to win the hearts of customers, there are too many tears and sweat behind the success. There are more helpless and sentimental behind the scenes of failure. Only make your products better, and treat your services with thoughtfulness. By arranging your marketing policies (including prices, etc.) to motivate employees and customers, you can truly win customers and be invincible.
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