"Xinqier" advocates natural simplicity, the pursuit of self-confidence in the design concept, adhering to the fashion, leisure, freedom and style of French-style clothing, the boy series elegant and handsome, courteous and yet lively, the girl series is cute, Well-behaved, elegant and yet innocent. Brand Positioning Market Positioning: High-end; Product Structure: T-shirt, shirt, skirt, shorts, jacket, windbreaker, vest, sweater, sportswear, jeans, cotton padding, down jacket; (Height 100CM-140CM); Price positioning (Spring): 50 (yuan) - 250 (yuan); autumn and winter wear: 60 And efficient brand management system, the use of brand design, production, sales and service as one of the simulation business model, the implementation of direct marketing and agents common development of business philosophy.