Yaqin (International) Underwear Chain Group is a research, development, design, production and sales of large integrated underwear business, the Group administered Zhejiang Yaxi Underwear Co., Ltd., Zhejiang Lilly Underwear Co., Ltd., Lily International Fashion Investment Co., Ltd. , Dongguan Li Xiu Underwear Co., Ltd. and many other wholly owned subsidiaries. Leading products are bras, underwear, thermal underwear, seamless body underwear, home service, sleepwear, swimwear and other full range of underwear products. Group of more than 2,000 employees, total fixed assets of billions of dollars, with an annual output of more than 200 million underwear, the products sell well in more than 30 countries around the world.
Ya Qian Group on the one hand the implementation of global positioning, promote international strategy. Internationally, every year to participate in the world's largest international Paris France, Lyon, Lyon and other international lingerie exhibition; Occasionally organized Ya Qian design team to study in Europe, in time to learn the world's top design concepts and fashion elements, and constantly injected Ya Ya underwear Research and development and production; and many well-known international brand underwear to establish long-term cooperation between the relationship; on the other hand continue to hone the company's internal strength and enhance management standards in order to enhance the brand competitiveness. Since 2005, Yaqian Group has taken a strong lead in launching the "Yaqian" main underwear brand for the domestic market and advocated "Yaqie Private Square" underwear chain management mode and the first underwear industry "1 + 1" marketing mode, and for the first time in China Proposed "5S" sales concept.
By 2007, Yaqian Group has set up offices in Zhejiang, Sichuan, Nanjing, Fujian, Shandong and Wuhan, respectively, and established brand managers in Guangxi, Shaanxi, Jiangxi, Shanxi and Hunan. At present, the country "Ya Qian · Private Square" has reached more than 350. Yaqian Group strive to continue to meet consumer demand, providing consumers with real, thoughtful service; the same time, innovation-driven, committed to creating the most powerful underwear terminal sales system, a new model of the domestic underwear chain leader.
Ya Ya underwear unique design style, a wide range of design elements, given the latest cultural connotation of underwear, give people a sense of clothing to enjoy, highlight the distinctive personality, is a very artistic symbol of beauty. Strong design team, keep ank best sellers all year round, thus laying the foundation for "win."