In 2018, as far as the home textile industry is concerned, what is the trend of upgrading the industry consumption, and where will the winning market be?
2018 textile industry trend keywords
--Product reviews
In the recent interviews, the companies surveyed said that with the continuous improvement of the quality of life of the home textile consumer groups and the changing age structure, the conventional functions of home textiles such as warmth, decoration and practicality are gradually moving towards health care, environmental protection and health. transition. Innovation has become the driving force behind the development of home textile brands in the future. However, with the increasing competition for product homogenization, how to create more time-oriented products has become the primary issue for home textile enterprises to break through.
So, what is the tempting outline of a more contemporary product? 2018, the two-way collision between market demand and enterprise exploration will create a trend of home textile products?
Trend 1: High quality
From the perspective of market development, consumers' consumption levels will continue to increase, consumption concepts will continue to escalate, and demand for high-quality textiles will continue to grow. At the same time, the younger generation of consumers are paying more and more attention to product quality and the consumption concept is gradually improving. As a result, many companies said in the interview that in the future, there will be more opportunities in the high-quality domestic market, and at the same time, there will be even greater challenges!
With the upgrade of consumption, consumers need high-quality products and need more beautiful and refined products. This can be said to be a new growth point for enterprises and industries. The Vosges “A+Life†series of products reflects the initiative of the Vosges Group to improve the quality of its products. The design inspiration of “A+Life†comes from the public's concern for the living environment and the care for the health of the body. "A+Life", that is, "Class A Excellent Products", adhere to the three basic requirements of Class A requirements, excellent quality and balanced life. Each link is strictly implemented in accordance with the requirements of Class A products, which is conducive to ensuring greener, healthier, fluffy and softer products. , technology and fashion, smooth and delicate, to provide consumers with a focus on quality of life to provide safe and comfortable soft household items.
Coincidentally, in the field of spinning high-quality products at home, Fu Anna Home Textiles has always made a unique contribution. As everyone knows, Fu Anna has always adhered to the "maverick" brand style. Fu Ming marketing director Peng Ming said in an interview that with the consumption upgrade, the store traffic advantage is not very obvious, but the customer unit price has increased, which shows that the consumption pattern is changing from quantitative to qualitative. Based on this, Fu Anna has always insisted on original design and original brand style, and the proportion of sales of regular-priced products has increased significantly. In the future, with the upgrade of consumption, high-quality products will have more and more market.
According to reports, the global origin of some of the products introduced Anna Fu, such as Thailand latex pillow, down from Siberia, Poland, Hungary and other countries were, these newer, better materials imported products to better meet the high-end consumers, especially It is the consumer demand of high-end consumers and has become a new economic growth point for core products. In addition, in terms of fabric innovation, Fuanna's Pima cotton products also contributed a lot to the kit products, accounting for about 15%. Pima cotton is mainly grown in the United States, Peru; Israel and Australia, and other countries are ultra-long fiber cotton in fine fiber, which is relatively scarce. In 2018, Fu Anna will continue to expand the value contribution of Pima cotton products in kit products. Blending and blending Pima cotton with other materials will be the focus of research and development, such as Pima cotton plus hemp or Tencel, to lead New material market. This decision was made by a combination of feedback from consumers in 2017. Some consumers reported that the Pima cotton cover was a bit cold on the body, and some consumers felt that the material was thick but not soft enough. These feedbacks are new. The year will be improved through further research and development by Fuanna to better meet consumer demand.
Trend 2: Natural, environmentally friendly, personalized
In recent years, driven by the continuous upgrading of China's consumption structure, the consumption environment and consumption ecology of the domestic market have undergone great changes. The requirements of the middle class and the new generation of consumer groups are becoming more sophisticated and critical. Consumers are When purchasing home textile products, we will pursue more personalized, tasteful, style, natural and environmentally friendly quality consumption. In the new era of consumption, companies must keep up with market changes.
It can be said that the improvement of the material level in recent years has made consumers more and more "self". With the advent of the era of consumer sovereignty, consumers' self-awareness is strengthened, design is more personalized, environmentally friendly products are more favored, stylized becomes more and more clear, and demand is naturally more and more visible. Simply put, today's consumers are designers themselves.
Based on this change, the direction of the company's products is also more flexible and more "texture." For example, hemp fiber made of natural materials is a gift from nature. In Europe and America, hemp products have long been highly regarded. In China, the natural “quality†of Ma has also entered the home life more and more. For example, Hou Ruijuan, marketing director of Jiangxi Enda Ma Century Technology Co., Ltd., told reporters in the interview that the cotton and linen products with romantic feelings and casual atmosphere have recently become the new sales highlights of Enda Ma Century. Because the rhythm is fast, the stressful city life can't stop us, people are eager for high-quality material enjoyment, and they hope for the dream of rural life. And Enda Ma Century's products advocate the enjoyment of life.
According to Fu Qingmin, director and marketing deputy general manager of Binzhou Yaguang Home Textiles Co., Ltd., from the market feedback received by Yaguang, it also shows that consumers are interested in basic products with green, natural and healthy characteristics. With the advent of the experience economy, consumers are looking forward to experiential products.
Trend 3: Baby products
The maternal and child trillion market has entered a period of high growth rate. According to data released by the Baby Industry Research Center, the mother and baby market will reach 3 trillion by 2018! The birth peak and consumption upgrade brought by the comprehensive second-child policy will become the twin engines that drive the rapid growth of the maternal and child industry. This has undoubtedly become another major benefit for the maternal and child industry, and children's wear and baby textiles will also become direct benefits. As far as the home textile industry is concerned, the baby market dividend is also beginning to emerge, but the company is still continually exploring for greater progress!
The full liberalization of the second-child policy may continue to promote the industry and further expand the demand for this part of the market. The industry generally believes that baby textiles will usher in the second spring, which will reinvigorate the domestic children's wear industry. It is understood that in response to the favorable situation brought about by the two-child policy, Fu Anna will also launch a product line for infants and young children in 2018. The new series is expected to be launched in the autumn and winter of 2018. In the future, with the release of the demographic dividend, home textile companies, including Fu Anna, will use this market as a new economic growth point.
Hu Linfeng, general manager of Baoding Meiyingmei Textile Manufacturing Co., Ltd. also said in an interview that the original intention of focusing on infant products is to make up for the vacancies of cotton products in the infant and toddler market. With the release of the second child policy, infants and young children The market has had a relatively good growth, which has strengthened our confidence in focusing on this. And on baby products is relatively high requirements, the company's quality standards and product level have been greatly improved, to achieve a win-win enterprise development and social needs.
Moreover, in a recent survey visit, the reporter also found that Gao Yang as an important domestic towel industry cluster, put baby textiles growth performance becomes more obvious, few companies not already involved in baby market, accounting for sales The ratio is also gradually increasing. When it comes to product layout, baby textiles have become an important part. It can be seen that this market can indeed become the "second spring" of the textile market.
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