Adi King and Adidas formally settled and original product sales are not affected

While Jordan’s case against Jordan Sports was still in defiance, another infringement case between Quanzhou’s indigenous sports brand “Adi” and Adidas had made new progress.

The dispute between Admiral King and Adidas faltered for five years. Adidas suffered repeated defeats and repeated defeats. This perseverance finally led to reconciliation with King Addi. It is reported that King Addi won the lawsuit while winning the lawsuit. However, it was agreed that the "Adi King" Chinese trademark and LOGO would be transferred to Adidas without any charge. The Chinese trademark and LOGO will no longer be used and will no longer appear in the newly opened terminal store. However, according to industry sources, there are "Adi King" Chinese trademark and LOGO of the original products and stores, will not be forced to off-street or was asked to redecorate, there is still a period of time in the buffer period.

The original product does not need to be off the shelf

According to relevant media reports, the contents of the agreement between Admiral King and Adidas mainly include two aspects. First, King Addi (including dealers, regional agents, and franchise stores) no longer continues to use the King of Adi on products, packaging, and promotional materials. The logo of the triangle logo and the logo of “Adi King” are the trademarks; the second is that since April 7th, all shops of King Addi shall not show the triangle mark and the word “Adi King”.

However, according to the specific settlement agreement, according to sources in the industry, "Adi Wang (including distributors, regional agents, franchise stores) can not continue to use the Adi Wang triangle logo and "Adi King" on products, packaging, and promotional materials. The "Marked Trademark" agreement is mainly aimed at newly produced products, newly opened stores and renovated stores. "Before April 7, the original product and opened storefront (not renovated) can still continue to use King Addi's trademark and logo, with a four-year buffer period."

This also means that the original product of Adiwang Company can continue to be sold and will not be forced to go offline. The original storefront can also continue to operate normally.

New storefront enabled English logo

After the settlement agreement was reached, King Addi has made corresponding adjustments. The reporter logged in to “Adi King” at the official online flagship store of Taobao Tmall and found that the three Chinese characters of “Adi King” and the triangle LOGO that resembles the Adidas logo have completely disappeared and replaced by the “adivon” English trademark registered by King Addi. .

On May 3rd, the agents and franchisees of King Addi also received the “Notice on the Use of Trademarks and Company Name Specifications” from the headquarters. In the "Notice", King Adi Sports Products (China) Co., Ltd. stated that from now on, it will stop using the Adi King logo LOGO and "Adi King" in new products, new advertising materials, new prints, and new shop decoration. Chinese trademarks and related composite trademarks.

At the same time, Adiwang Company also required the agents to sell the previous inventory products and related packages at normal prices before April 6, 2017. The existing store image decoration can continue to be used until 2017 according to the terms of the agent contract and the joining contract term. April 6th.

In addition, Adiwang Company pointed out in the "Notice" that "Adi King Sporting Goods (China) Co., Ltd." is an enterprise that has been legally approved and registered by relevant government departments and can be legally used; "adivon" English trademark is a legally registered trademark. Right to use legally, including network domain names. It is understood that from April 7th onwards, all new stores, counters, and special halls of Adiwang’s newly joined stores will use the English logo “adivon”.

Five-year dispute between the parties

In five years, Adidas repeatedly sent King Addi to the dock in courts in Wuhan, Dalian and other places. However, Adidas defeated the same result. He also sued the National Trademark Review and Adjudication Board and rejected King Addi without infringement. Resolved for the first time, many years of disputes have been resolved overnight. There is no insider, Xiao Bian does not know, but there are rumors on the Internet, Adidas privately paid a huge transfer fee and King Addi, to allow this matter to be resolved peacefully.

If the network is rumored to be true, then rather than relinquishing trademark ownership, King Adi is better known as a modern version of the Water Margin, and the national brand is being “encouraged” by international brands.

The pattern of the world is unpredictable. If a brand wants to develop for a long time, the imitation of imitation is not a long way away. It must be innovative, and it must be unfathomable. There are also many opportunities in the crisis. It is expected that King Artis will be able to seize this opportunity. Opportunity to make a gorgeous turn and take a brand-new attitude in the national brand's road to go wider and further, and blessing Adidas in the domestic market is getting stronger and stronger.