ANDREA FENZI's World's First Flagship Store Appears in Shanghai

Yulan Fu Rui, Chun Ying Ying. Settled in the fashionable luxury on the banks of Taiping Lake in Xintiandi, Shanghai has ushered in an upstart: the Italian brand ANDREA FENZI, famous for its cashmere, landed in China. Today, ANDREA FENZI held the opening ceremony of the world's first flagship store on the shore of Xintiandi Lake. The first batch of ANDREA FENZI senior men's and women's ready-to-wear collections made their debut in Shanghai for the first time. Bright and bold impressionist colors started the spring of Shanghai.

Born in the late 1970s, the ANDREA FENZI brand is known for its creativity, unique insight into colors and style, and high quality. The settlement of the ANDREA FENZI flagship store in Shanghai has redefined the richness of natural materials such as cashmere, ultra-fine Merino wool and silk, and reinterpreted the old fashioned, modern and elegant fashion.

Today, for the first time in the city of Shencheng, the brand has performed two years of unique experience: the cloud-like soft cashmere and the famous “Grana Di Riso”. Cashmere is the star product of ANDREA FENZI, which includes cashmere from single to six tweeds to mixed colored yarns. Its most prestigious product is the ultra-soft cashmere "Cloud" (cloud), which combs a single strand of 2/28 cashmere fibers to make it soft, fluffy and light, and then weaves using 18 knitting machines. ; "Grana Di Riso" also known as rice grain stitches. This incredibly versatile stitching, Grana Di Riso, one of the most mechanically knitted fabrics in the world, is a luxury and perfect model for its freshness and superb fitness, extraordinary elasticity and suppleness. Its perfect quality is at a glance in many details, and almost no manufacturer can copy it.

“ANDREA FENZI is undoubtedly your second skin, and it pays great attention to the real human nature and human nature, creating the highest quality fabrics, seeking extraordinary visual effects and sensory touches, emphasizing unique touch and extreme comfort. , is the core concept of the ANDREA FENZI brand,” said Ms. Xu Li, brand representative for Greater China of ANDREA FENZI. “We have moved our focus from Milan and New York to Shanghai, and taking Shanghai as the first stop in the world is a matter of careful consideration. The many international metropolises, the unique Shanghai, the exquisite life style of the East, the mature consumer market and unique consumption concepts, and the persistent pursuit of high-quality and modern fashion by consumers all share the same core concepts as ANDREA FENZI. It is believed that ANDREA FENZI will be the supreme embellishment in your closet."

The ANDREA FENZI design reflects Italian love for British style and tradition, but with a bit more gentleness and conciseness, this may be an Italian talent. ANDREA FENZI has a variety of styles and design concepts. It is essential for ANDREA FENZI in terms of color, texture and style. The classic patterns and patterns appear in unexpected combinations of colors. It is refreshing. With exquisite herringbone patterns and stripes in a variety of colors and sizes, the classic design and self-cultivation style are more vibrant. The diversification of its product line can meet the needs of young customers who are pursuing fashion, but it is also a favorite of classicalists who have a demand for style and quality.

"All along, ANDREA FENZI men's wear is characterized by excellent texture, full of charm and color effect, practical leisure and so on, and is regarded as a model of Italian modern knit elegance full of style. In the spring and summer of 2005, men's wear revolved around the brand of "dynamic". The core concept, once again building ANDREA FENZI elegant color empire, is particularly worth mentioning is the introduction of a new "rendering" color this season, with almost Impressionist techniques to show bright and bold and exciting, supplemented by pastel colors, highlighting the warm season This fresh cashmere brings you a fresh feeling." Ms. Xu gave a further interpretation of the brand's spring and summer men's and women's clothing this year. "Relaxed and bold innovation is the theme of ANDREA FENZI05 spring and summer women's wear. ANDREA FENZI put precious raw materials The combination of luxuriousness and the unique mastery of the strong color combination, the knitwear series is particularly tried on a variety of craftsmanship and lavorazioni, and draws elements from the pop culture to create a feminine moment. The style is hand-drawn, full of exotic patterns, a large number of Rhine crystal stone, embroidery Use watercolor to make women Beixian sensual, enchanting modern nostalgic charm. "

ANDREA FENZI is a boutique with typical Italian style, created by Studio ROTELLA, a famous European design studio. The unique decorative materials and diversity used in boutiques embodies the essence of Italian culture and design features: The architecturally-inspired artificial ceiling provides enough room for imagination to fully utilize the light and three-dimensional architectural elements; it is rendered against blue light and shadow. The warm brown marble 'mural' reproduces the elegant Italian style of the seventeenth century; the black and white design of the design elements and the surface, as well as the flexible use of light and shadow, create a series of interesting contrasts and harmony between different surfaces: The large black glass curtain wall, curved metal steel frame and dynamic liquid resin flooring have injected fashion elements into the entire space; the sunken central leisure area is distinctive, and the burgundy sofa displays a bold color declaration, making this innovative and modern. The design achieves the perfect combination of streamlines and colors.

“These design methods put shoppers in a wonderful atmosphere, amazed at the simplicity of design and the subtlety of the interaction between the whole and each element. ANDREA FENZI unveiled a new chapter in personalized space design. The design, low-key solutions and subtle balances bring design innovation and highlight the unique qualities of Italian design.” Ms. Xu is quite proud to say, “We are trying to transform shopping behavior into a shopper and retailer. The opportunity to experience product features and history is to provide shoppers with a different quality shopping experience through the new use of space. This concept recreates the classic Italian taste."

The combination of outstanding tradition, innovative technology, modern creativity and the pursuit of natural humanity, the perfect combination of these four advantages will inevitably bring the ANDREA FENZI brand to China in this vibrant country.

brand introduction

The Andrea Fenzi brand was introduced in the late 1970s. It is famous for its innovative combination of color and style, originality and excellent quality. In December 2000, FBP Group acquired the brand, making it a representative of the young fashion luxury goods of the FBP Group.

Andrea Fenzi men and women continue to use a variety of styles and design concepts to appeal to classic followers and young, fashion-conscious customers. The design reflects Italian love of British style and tradition, but it is a bit more gentle and concise, which may be the Italian talent. Color, texture and style are still crucial for Andrea Fenzi clothing. The classic diamond pattern appears in a surprising combination of colors. It is refreshing. With an exquisite herringbone pattern and stripes in a variety of colors and sizes, the classic fit looks more vibrant.

Cashmere is Andrea Fenzi's star product, which includes everything from single strands to six strands to mixed cashmere. Its most prestigious product is the ultra-soft cashmere "cloud", which combs a single strand of 2/28 cashmere fiber in a unique process to make it soft, fluffy and light, and then woven using 18 knitting machines. Cashmere 'clouds' will surely become the embellishment of any fashionable men's wardrobe.

Andrea Fenzi also uses other high-quality materials, including superfine Merino wool, for the magical Grana di Riso, also known as the meter-point stitch, so the slogan “Million Million Needs, Million Colors” is more appropriate However, it is. This incredibly diverse stitching was done on an antique Stoll looms. Each Andrea Fenzi knitwear has 1,000,000 stitches of meters made in a complex process, and the manufacturing process will not damage the fine and precious that Andrea Fenzi uses. s material. Superfine Merino wool clothing can adapt to the surrounding environment, cool in winter and cool in summer. Unique stitches create a virtually wrinkle-free knitwear that is the best choice for travel.

Stoll looms, the history of this all-mechanical weaving machine dates back to the end of the seventeenth century, and Stoll is a globally recognized pioneer and giant in knitwear production. In a research project conducted 20 years ago, FBP Group skillfully reproduced Stoll's unique process.

Andrea Fenzi recently introduced a new cashmere/wool/silk blend yarn. This innovation has greatly increased the lightness of clothing.

The diversity of Andrea Fenzi's product range not only meets the needs of young, fashion-conscious customers, but also is a favorite of classicalists who demand style and quality.