The Cleveland Cavaliers guard Damon Jones revealed to the Cavaliers official website that he would sign a contract with Li Ning, China's largest sports equipment brand, and become the spokesperson for Li Ning basketball shoes. This magic shooter will be the first player to wear Li Ning shoes in the NBA, and Li Ning will also design and produce a basketball shoe for Jones in 2006. Li Ning’s major contract also marks the first step towards a truly internationalized Chinese national sports brand. The NBA is the world’s most popular sports event with television, newspapers, and online audiences, as well as its consistent schedule. All other events are incomparable.
“Li Ning is a company worthy of respect. Their products are very suitable for me. I hope to grow with Li Ning,†Jones said. “I was just looking for a suitable brand. They fancy my temperament. I hope My performance can help the Li Ning brand to go to the U.S. market."
It should be said that Jones is an ideal choice for Li Ning. From the perspective of the existing NBA stars, the first-line stars have been monopolized by NIKE, ADIDAS, AND1 and REEBOK. As a second-tier star, James will be used as a strategy piece by NIKE. Will certainly get more promotional opportunities, and NIKE company's brand operating advantages and experience over the years is exactly what Li Ning needs to learn, choose a small emperor's teammates, not only can take the publicity exposure of the ride, but also the destiny NIKE is tied together.
The gymnastic prince Li Ning established Li Ning Sports Goods Co., Ltd. in 1990, and then quickly grew into a professional sports brand. From clothing to sports shoes to various accessories, and products are distributed in football, basketball, tennis, gymnastics and other products. Various items. Signing with Jones marks Li Ning, who has achieved great success in the Chinese market, taking the first step to enter the US market.
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