BOSSERT shoes fully enter the Chinese market

In the spring of 1881, BOSSERT brand founder James BOSSERT was born in a family of artisans in Naples, Italy. His father, John Boswell, is a local famous handicraftsman who manufactures leather shoes, leather goods, and gloves.

In the autumn of 1890, when the economic crisis broke out again in Europe, the city of Naples was hit hard. Hundreds of handicraft enterprises went bankrupt, and John's workshop was not spared. So with the rising tide of migration, the John family went to the United States and embarked on this magical land in California. Afterwards, John resumed leather processing. Under his father's influence, young James also developed a keen interest in leather goods production and demonstrated his unique design skills.

In 1901, James inherited his father's exquisite craftsmanship. He was well-known for his novel and unique designs. Many local aristocrats found him custom-made leather shoes and leather goods. The small workshops of that year had gradually expanded. However, James, a young man with rich exploration spirit, did not satisfy him. Instead, he was eager to create lofty ideals for his own brand. After ten years, James continued to work hard for his ideals. He used his talents in painting, often looking for inspiration in painting, and applied in the design of leather shoes. The unique creation of BOSSERT was born again and again.

In 1916, James Powell founded the brand "BOSSERT" named after his family's family. BOSSERT aims to bring together high-end and fashion, Hollywood trends and taste, to meet the psychological needs of those who seek for wealth, desire for success. Its unique design and shadow concept are highly sought after by Hollywood stars. The brand stores have also opened in New York, Washington, Paris, Sydney, Rome and other places, gradually favored by national celebrities and politicians, among the world's top brands.

BOSSERT has a history of more than 100 years and is now one of the few family-owned shoe manufacturers in the United States. The pursuit of excellence is its ultimate goal, and its most important is an original sense of insight. This sentiment comes from the market and is higher than the market. It is a perfect combination of art and practicality. It constantly absorbs the nutrients of various countries' cultures, analyzes the changes of all walks of life in a timely manner, transforms the cultural essence into in-depth brand management, and promotes its strategic development in the world.

Nowadays, BOSSERT has entered the Chinese market in an all-round way. It develops a series of new products targeting the Chinese people's foot style and life characteristics. It brings new concepts of casual shoes to Chinese consumers, conveys the elite men’s individuality claims, and truly reflects the elites from the inside out. Confidence and temperament. Unique and innovative design thinking, high-quality product quality, complete product structure and distinctive brand image, coupled with strong brand strategy promotion and marketing policies, have made BOSSERT an important position in the Chinese market.

In the men's shoes series of the new season, BOSSERT uses supernatural means to maximize the masculine temperament of men and fits the male feet. Perfect comfort further highlights the lightness and fashion of men, creating a model of Chinese men's individuality and leisure.