It can be said that Shanghai provides a high-quality nourishing soil for the development of the fashion women's wear industry. The first stop is to choose Shanghai, which is to participate in the visits to enterprises and institutions, and to feel the brand charm and fashion genes of Shanghai women's wear enterprises.
The reporter learned that this "mutual visit sharing" activity was organized by the China Garment Association. A total of 28 garment enterprises and related institutions participated in the event. The deputy secretary-general Zhao Qiong led the team and the first stop went to Shanghai Youze Clothing Co., Ltd. the company.
Yu Ze, general manager of Youze, first shared his experience with OUDIFU brand development with members of the Shanghai-Hangzhou Bank.
Li Zuliang said that Yu Ze’s ten years of development is not big in terms of scale. However, he also admitted that the company’s scale is good, but he hopes that the company can develop steadily. “My dream is to stabilize the company and do it. It will take a long time." In the interactive session, Li Zuliang is even more convinced, and talks with members of the Shanghai-Hangzhou Bank on corporate brands, channels, the Internet and many other topics.
At the same time, Li Zuliang also announced: "oudifu wave point", an Internet brand that only sells fashion culture, was officially born on July 18th! As the founder of the brand, Li Zuliang has always been on the wave element With a soft spot, Polka dots have always been the fashion industry's Pang Er, in order to meet the needs of more wave point control, a dream of designing wave products has acted. At the exchange meeting, members even took out their mobile phones to place orders for the Otto Wave points just launched.
In the afternoon, members of the Shanghai-Hangzhou Bank entered the Shanghai Zhihe Brand Management Co., Ltd., and the ICICLE brand's concept of using natural fabrics to make clothing was deeply rooted in the hearts of the people. As we all know, comfort is the biggest characteristic of natural fabrics. ICICLE will maximize this. In addition to fabrics, which are mostly natural fabrics, ICICLE also uses a large number of natural fabrics. The dye requirements for fabrics must also be environmentally friendly dyes.
In the communication session, some members asked how the use of these natural materials to ensure the stability of product quality, the company's CEO, ICICLE brand founder Ye Shouzeng said that the use of natural materials can not guarantee the quality of the product is foolproof, but the problem is Very few, "Once there is a problem, we will recall the product and recover it one by one. As a brand, we must pay attention to consumers. I believe consumers can feel it."
Some members asked, when Shihe grasped the trend and met the demand for consumption, Ye Shouzeng’s answer won the warm applause from the members present. He said: "The audience is the women who have received higher education, and we are such a group. Therefore, we are making our own clothes for ourselves. In particular, it is not a fast fashion brand, we have to be slow. Come down, let a dress wear longer, we care about quality."
In the communication process, from brand positioning, products, to marketing, to corporate and brand sustainability, Ye Shouzeng’s response to this sentiment left a deep impression on the members of the Shanghai-Hangzhou Bank. The hours of visits and exchanges still made members feel The meaning is still unfinished. The members said that the harvest was huge, and the first day of the Shanghai-Hangzhou trip was a success, and the members were slowly looking forward to it, because in the next three days, there were more surprises waiting for members to open.
Clothing companies "mutual visits and sharing" Shanghai-Hangzhou Bank: Entering Youze, Zhihe, feeling the human feelings
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