Cross-border, let wigs and hairdresses "fall in love"

It is understood that this exhibition will be held from September 26th to 28th for three days. Nearly 500 brands including Rebecca, Ruimei, Zhangguang 101, Hei, Mandu, Weina and Meijing participated in the exhibition. Zhengzhou Evening News reporter Li Lijun intern Wang Haofeng text / map

The hairdressing market urgently needs new projects to increase the profitability of the hair salon

In recent years, with the increasing number of salons, the cost of rent and the cost of labor have increased, and the competitive pressures in the operation of single-stores in hair salons have become greater. Opening up beauty clubs, selling jewelry, and making nails in hair salons has long been a normal way for salons to increase single store sales and share costs, but it has also encountered doubts about professionalism.

How to get out of the embarrassing situation of the industry? Lai Zhilang from Mandu International Co., Ltd. from Taiwan said that 10 years ago in Taiwan, the monthly salary of a hair stylist was more than 30,000 Taiwan dollars, equivalent to RMB 6,000 to 7,000 yuan, and a hair stylist in the mainland was 1,500 yuan. The monthly salary of a hair stylist in Taiwan is more than 40,000 Taiwan dollars. The salary of a hair stylist in the mainland is 4,000~5,000 yuan. Ten years ago, a 200-square-meter rent in a shopping mall only cost about 20,000 yuan, but now it needs more than 100,000. Faced with the sharp increase in labor costs and rent costs, it is impossible to pass all the costs on to consumers. Therefore, cross-border integration is needed to change the single situation of the project.

Li Chunsheng, general manager of Shenzhen Hairdressing Beauty Salon Art Co., Ltd. believes that the daily operation of hairdressing salons is to wash, cut, blow, burn, dye and protect, and there are fewer profitable projects; the customer attendance rate is low, in the national hairdressing market, It is a lack of customers, how to expand customers is an urgent need to consider, so new projects to increase the profitability of the salon.

Let the wig hairdress fall in love and realize the upgraded version of the Chinese hairdressing industry

According to reports, at present, it coincides with domestic sales of wigs. Some wig companies have achieved certain results by opening channels through franchised stores and experience stores across the country, but there are also some problems, such as the high cost of single-store investment and the professional services of late wig pruning. Can't keep up, marketers are unstable.

Hair salons urgently need to introduce new projects, and wig companies are in urgent need of finding new channels. Can the two cross-border integration, innovative management, and win-win cooperation?

Zhang Jie, vice president of the China Chamber of Commerce for Import and Export of Light Industrial Products and Crafts, said that for the hair salon, many young people like to dye their hair. The wig is a pursuit of a better life for new and new human beings, trendy people and elegant ladies. There is a great market demand. . "For wig companies, if they want to be bigger and stronger, they must be led by leading enterprises, build well-known brands, let wigs and hairdresses fall in love, provide wigs to hair salons, and realize an upgraded version of China's hairdressing industry. Innovative management."

ICD China President Peng Jinxi said that the hair salons in Hong Kong, especially the hair extensions, are imported from Japan and France. The average headgear is 1000~2000 Hong Kong dollars. "In the past, China mainly relied on exports. Now we need foreign trade to provide domestic sales, so that hairdressing and wigs can be combined to achieve win-win cooperation."