Under the guidance of structural adjustment, supply-side reform and development, and national “Belt and Road†construction, China's textile industry has entered a new historical period. As an important platform and perspective window for the development of the textile industry, with the innovative thinking and painstaking cultivation, China Keqiao International Textile Expo has never stopped moving forward.
The 2017 Keqiao Autumn Textile Expo is just around the corner. Recently, the reporter visited the four textile enterprises of Shaoxing Liguotai Import and Export Co., Ltd., Shaoxing Liyuan Textile Co., Ltd., Shaoxing Xunde Textile Co., Ltd. and Shaoxing Shimai Needle Textile Co., Ltd. In the interview, the reporter found that Keqiao's fabric companies are no longer the first traditional selling model, especially the new generation of post-80s and post-90s entrepreneurs. They are full of new ideas when promoting enterprise development. Greatly enhance the core competitiveness of enterprises. “The new technology and new technology of textile enterprises have brought a new look to Keqiao Textile Expo, and this 'new' is urgently needed for the development of the textile industry. It is very important for the textile industry.†Sun Rui, President of China Textile Industry Association Zhe pointed out.
Fashion and innovative fabric transformation and upgrading
Now Keqiao's fabric companies can be said to be everywhere, so that people have no one, and people have advantages and difficulties. The competition for traditional fabrics is gradually increasing. Enterprises want to break through this bottleneck. If they go out of their own way, they should work hard on fabric innovation, accelerate technological innovation, and let new products and technologies meet market demands and environmental requirements. “In recent years, the company has spent a lot of energy on the research and development of new products. The main products are still to be maintained, but the continuous updating of new products is the king of the core competitiveness of fabric companies.†Shaoxing Liguotai Import and Export Co., Ltd. Chen Bingfeng, the general manager, told the reporter, “The company has been focusing on shirt fabrics for 20 years and has always insisted on innovation. We strive to break the limitations of cotton fabrics for shirts, develop new regenerated cellulose fibers, and realize the transformation and upgrading of fabrics.†It will bring a new generation of bamboo fiber products with many advantages such as environmental protection, sustainable, antibacterial, mites and cool. There are also several new products that have joined the mixed materials and will be on display for the first time.
Shaoxing Xuner Textile Co., Ltd. has taken a different approach to increase the added value of fabrics through embossing, embroidery, etc., to achieve the new tree sprouting. Liu Fei, general manager of the company, said: "The company determines the product and marketing strategy according to the needs of the market. Chun Yafang and imitation memory fabrics are out of stock at present, and supply is in short supply, which will become the direction of the company's vigorous production and development."
Shaoxing Liyuan Textile Co., Ltd. specializes in making lace fabrics, and currently has at least five pre-flowering patterns. "This time we will bring at least 2,000 products to the textile expo, especially the lace fabrics based on nylon cotton," said Qian Shaojie, general manager of the company.
Shaoxing Shimai Needle Textile Co., Ltd. has always been a cooperative fabric dealer of Zara, HM, Haishu House, Taiping Island and other well-known clothing brands at home and abroad. The company will be exhibiting with more than 200 new products and more than a thousand kinds of fist products. “We innovate to apply bamboo charcoal fiber to the terry cloth, which is the first in the field of terry cloth.†Chu Shangmin, the general manager of the company, proudly said, “We are still developing and applying corn fiber to the terry cloth. Textiles must go on a green and healthy path. In addition, we will also open up the middle and lower reaches, and the joint design company and buyers will jointly design and develop new products."
With the steady development of Keqiao Textile Expo, “innovation†has gradually become the key word of its deep-growing market. Fashion innovation from the source of fabrics has become the only rule for many textile companies to enhance their competitiveness. The new products displayed by local enterprises are also proof that Shaoxing's local industries have taken a prosperous step in upgrading and upgrading their industrial competitiveness in recent years.
Merchants gathered to identify professional platforms
As a well-known and effective exhibition in the industry, Keqiao Textile Expo has built a professional “Golden Bridge†for trade circulation, information circulation and fashion transmission with the concept of brand development, innovative and creative exhibits and fashionable and diverse activities. The brand exhibition at the doorstep is deeply recognized and welcomed by Keqiao Textile Company.
Shaoxing Xuner Textile Co., Ltd. will participate in this textile expo for the first time. Liu Fei is full of expectations: "Participating in the exhibition is an accumulation process. I hope that through this textile expo, the company can harvest many domestic and foreign customers, realize business commerce, and help the company to raise its popularity through the influence of the textile expo, on the international stage. Establish a good image."
Shaoxing Liyuan Textile Co., Ltd. has participated in the first few participations from the initial exhibition of 9 square meters to 180 square meters this year. Qian Shaojie’s laughter has been counted. “The exhibition at the doorstep is very geographically advantageous for us. Not only is the exhibition convenient, but the customer group of the textile expo is also suitable for our company. Later, we will invite them to visit the company to increase the trust of the customers. Qian Shaojie revealed that after the end of the textile expo, the company will continue to contact the on-site customers. On the basis of the docking at the exhibition site, the success rate of follow-up is extremely high.
As an industry fair, for exhibitors and buyers, effective docking is the most powerful attraction. Chu Shangmin said that the company has participated in the seven-eighth textile expo. It turns out that each year, every textile company has achieved remarkable results. Many merchants who met at the textile fair have finally become customers of the company. Customers bring about 20% of the company's annual sales. "The special product of fabric is particularly professional. It needs face-to-face contact to feel the pros and cons. Compared with the flat display of the Internet platform, the traditional exhibition platform is more stereoscopic, suitable and effective." Chen Bingfeng told reporters.
A textile expo, let Keqiao understand the world, and let the world know Keqiao, which has brought new opportunities to China Textile City. We have reason to believe that in October, this fabric feast will bring even more surprises to exhibitors, buyers and the entire industry.
Editor in charge: Xu Yuehua
Jinan Jinniu Canvas Textile Co., Ltd. is a century old shop specializing in various types of canvas fabrics and canvas products. Among them, canvas bag products are widely popular in China because of their simple and generous design, affordable price, and durability. Many company customers and individuals like to use canvas materials as tool kits or supermarket shopping bags. With the increasing awareness of environmental protection, many canvas tool kits are being developed, Canvas document recycling bags are widely popular.
Canvas Bags,Canvas Backpack,Canvas Tote,Plain Tote Bag
Jinan Golden Bull Canvas Textiles Co.,LTd , https://www.jgbct.com