Editor's note: Does the black background remind you of the German Nazi logo? But what about BOYLONDON in Asia?
Striking eagle
Does the black background remind you of the German Nazi symbol?
Together with the big BOY letters, this is the originator of the British street fashion – the symbol of the London boy BOYLONDON. Founded in 1977, the United Kingdom, rising in the 1980s, is full of rebellious BOYLONDON popular worldwide. Dark, metal, decadent elements combined with a large tailored version have become the symbol of rebellious youth and are also popular among many European and American stars.
From the 90s, Dou Wei wearing BOYLONDON debut rock scene caused everyone to scream, to where Dad went to 2 Cao Ge's white BOYLONDONT shirt was the first to win, BOYLONDON bold print pattern, oversized T-shirt, tight trousers, is becoming more and more The more young people choose.
But let's talk about how BOYLONDON is in Asia.
I have to mention the embarrassing incident of being squatted by Korean companies.
After the Korean BOYLONDON squatting sign, imitating the British BOYLONDON based on the Korean people's wearing preferences, rich color applications and more suitable for Asian models even developed children's wear series, and lower civilian prices make it in Asia It quickly became popular. In addition, South Korea's BOYLONDON also strongly sponsors domestic stars, and the Korean stars such as Girls' Generation and BIGBANG all appear in Korea's BOYLONDON, making Korea's BOYLONDON hot with the Korean Wave in China.
BOYLONDON from the street fashion of the last century to the later faded sight to the trend of BOYLONDON started by BIGBANG in 2007, the development of the brand reflects the changing characteristics of the consumption concept of the new generation in Asia. In July 2016, Kunming's first BOYLONDON opened in Bailian Square, a worthy tens of thousands of Thunder locomotives, from Russia's trendy models, attracting the attention of countless young people, as a new brand operated by Yuying, BOYLONDON The performance continues to perform outstandingly, and the unique style and style are being pursued by more and more people.
Compared with European and American traditional fashion brands, Japanese and Korean fashion brands such as BOYLONDON have risen rapidly in recent years. According to Reuters, Asian consumers are the largest consumer group in the global high-end market, accounting for about 50% of the buyers. According to industry insiders, most of these buyers are under the age of 35, love online shopping and are keen on some cool niche original brands, which have distinctive personality characteristics compared with their parents. Asian brands rely on local production bases to try new fabrics to attract consumers.
Although some start late, the retail network is not wide
But it has already pose a huge threat to European and American brands.
The popularity of BOYLONDON is similar to the reason for the popularity of Korean beauty products. With the Japanese and Korean culture, the popular Korean drama "You from the Stars", "The Descendants of the Sun", and the Korean pop group BigBang, Girls' Generation, etc. The Asian market is playing an increasingly important role. In the past, young people in Asia felt that luxury goods should come from Europe and the United States; nowadays consumers are becoming more and more critical, and they are increasingly favoring local designer brands with unique ideas and styles. Korean culture (Kculture) has inspired Koreans' self-esteem and self-confidence, which is why Korean and other Asian brands are rapidly gaining popularity. Consumers certainly accept American culture, but Korean pop culture is closer and more intimate with Chinese culture.
In addition to the popularity of culture
BOYLONDON's model of winning stars has also greatly promoted the development of the brand.
Stephane Raynor, the founder's garment maker, determined the brand positioning from the very beginning of the brand's creation. He does not agree with the current trend, thinking that before people's thoughts are liberated, they must first liberate their horizons. Of course, Stephane Raynor is not a thinker, nor a politician, but all he can do is to wave his clothes and organize the thoughts in his mind over and over again, and to realize this dismissive idea in the clothes of design. On the embryo.
BOYLONDON is a personality, BOYLONDON is an eclectic unique, BOYLONDON is the trend of neighborhood culture, BOYLONDON these concepts are accepted by more and more people, to say that BOYLONDON is a clothing brand, it is better to say that BOYLONDON reflects the current young people Outlook on life and personality.
Editor in charge: Yang Jie 4
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