GUESS brand 2018 spring cowboy series new advertising large

The world-renowned lifestyle brand GUESS is pleased to announce that famous actor, singer, dancer, entrepreneur, charity and fashion icon Jennifer Lopez will play a leading role in the 2018 spring denim series.

“I am very honored to be involved in the large-scale shooting of the brand GUESS, which I’ve loved very much since my young age. I was very excited when I received a call from Paul Marciano for the new season GUESS girl. ,” Jennifer Lopez said. "Looking back at GUESS's fashion blockbusters in recent years, we can see a beautiful and moving model, and a classic model from Paul's hand. This time, we can be invited to appear in the 2018 spring advertisement, which is undoubtedly a great deal. honor."

This season's ad campaign was directed by Paul Marciano, co-founder of GUESS, Inc., and directed by fashion photographer Tatiana Gerusova. It was shot in an elegant mansion with Lopez's dancer experience in Las Vegas and beyond. The actor career in Hollywood is a source of inspiration. Jennifer displayed strong star charm and personality under the lens full of GUESS classic features.

“Jennifer Lopez is the ultimate dream for the GUESS girls! As an accomplished artist, she has a very high reputation in the fashion world with amazing personal charisma,” said Paul Marciano. "Jennifer is becoming an idol and role model for more and more people. This season's advertising campaign is designed to convey that after a period of life, women will become more attractive and talented. Her beauty and elegance are in every aspect. It's a pleasure to be invited to Jennifer as the GUESS girl in the new season. At the same time, she is also an ideal candidate for Marciano's "Enchanting Beauty."

The spring women's collection features a variety of denim elements, including slim jackets, jumpsuits, jumpsuits, and blue-and-white washed high-waist skinny trousers. Trumpet long-sleeved lace mini dresses that are suitable for all seasons highlight the graceful feminine poses, while lavender and white tie-dye print dresses decorated with small round sequins exude an even more chic look. The combination of cherry red high-rise wide-leg trousers and printed T-shirts provides a good balance of fashion and aesthetics. The combination of sexy, checkered-print shorts and a classic button-down white shirt will once again present the timeless charm of GUESS.

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