On the evening of April 9, Shanghai Fashion Week Winter Fashion Week 2018 was held at the Langham Xintiandi Hotel. On the evening of the event, a highlight video was reviewed and summarized. Afterwards, the fashion consumption index was interpreted during the fashion week. The organizing committee then expressed gratitude and recognition to all partners and designers. Finally, the 2019 spring/summer Shanghai Fashion Week also had its own vision. It was announced that night.
From March 28th to April 3rd, Shanghai Fashion Week of 2018 Autumn/Winter built a diverse, healthy, win-win and vibrant fashion and fashion industry eco-model with works release, trade fairs, theme events, and fashion weekends. After fifteen waves of waves, Shanghai Fashion Week has continued to explore the fashion of Shanghai and even China, trying to open up our right to speak and influence in the world.
At present, Shanghai is in a critical period of growth momentum and consumer upgrading. In order to more fully reflect the tandem role of Shanghai Fashion Week in the fashion industry chain, as well as the promotion and influence of the urban and regional economy, since 2016, Shanghai Fashion Week has been linked to China UnionPay’s big data financial technology company – UnionPay. In cooperation with ZhiZe, we use the industry-leading big data analysis method to analyze data on the influence of Shanghai Fashion Week through multi-dimensional monitoring. In this quarter, UnionPay's ZhiZhi will continue to pass its professional data monitoring and analysis to witness the changes brought about by Shanghai Fashion Week to the industry and urban development.
Mr. Hu Yansheng, chief operating officer of UnionPay ZhiZe, analyzes the data
Each quarter of Shanghai Fashion Week will award various awards to thank and encourage industry-recognized designers and brand representatives during Fashion Week. The six awards of the original design award, the cutting-edge power award, the commercial potential award, the best presentation award, the front style award, and the fashion beauty award were selected through a panel of judges organized by this season’s cooperation media and were announced on the evening of fashion nights. The winners were awarded by the partners released in this season's Shanghai Fashion Week Xintiandi works.
Front Style Award
Mr. Wu Dingjie, general manager of L'Oreal salon exclusive marketing department in Paris
Yi Zhang EYENSREE Brand Director Mr. Zhang Qingbin awarded the front style award
Trend Beauty Award
Ms. Wang Wenting, Senior PR Manager, MAC Charm, is
Ms. Zhang Na, Rebaging Bank re-branding designer, awarded the Fashion Beauty Award
Best Presentation Award
MOISELLE won the best presentation award.
Ms. Rosamund Kwan, Director of Brand Design, and Mr. Harris Chan, Creative Director, recorded the winner’s speech. The VCR was played on the evening.
Business Potential Award
Ms. Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce
Ms. Xu Yiwei, brand designer of ALL COMES FROM NOTHING, presented the Business Potential Award
Mr. Sven Isberg, Managing Director of The Langham, Xintiandi, Shanghai is
THE OWNER presents the Business Potential Award on behalf of Ms. Sun Xinyi
Mr. Sven Isberg, Managing Director of The Langham, Xintiandi, Shanghai is
ZYNNI CASHMERE / Ms. Chen Qiang Presents Business Potential Award on behalf of Ms. Chen Qing
Tmall apparel investment director Mr. Makin is
Manish Arora Brand Presents Business Potential Award on behalf of Ms. Jenny He
Tmall apparel investment director Mr. Makin is
LAURENCE & CHICO Designers Laurence Li and Chico Wang Present Commercial Potential Award
Xiaoting Ting CEO Yu Dun is
Ms. Zhi Chen, the i-am-chen brand designer, presented the Business Potential Award
Xiaoting Ting CEO Yu Dun is
YIRANTIAN Presents Commercial Potential Award on Ms. Chen Tingting's behalf
Original Design Award
Mr. Zhang Liangjun, General Manager of China’s Xintiandi Taiping Bridge Project
The LAWN brand designer Yang Yang presented the original design award
New Power Award
Ms. Jin Xiaodong, General Manager of VISA Greater China Marketing Department
SHUSHU/TONG brand designer Mr. Lei Liushu and Ms. Jiang Yutong awarded the cutting-edge power award
Shanghai Fashion Week is dedicated to creating a platform for nurturing and promoting design forces. VISA also fully supports the future of design power. The award-winning designers of this season's cutting-edge Power Awards, in addition to winning fashion season awards this season, VISA will strongly support the winners of the 2018 autumn and winter Shanghai fashion week's cutting-edge power to present their work in the 2019 Shanghai Spring Fashion Week Xintiandi show. Together with us, witness the growth of cutting-edge forces.
SHUSHU/TONG brand designer Mr. Lei Liushu, Ms. Jiang Yutong
From the hands of Ms. Jin Qidong, General Manager of VISA Greater China Marketing Department
Received an "Invitation Letter" that symbolizes the 2019 Shanghai Fashion Week in spring and summer
In the winter of Shanghai Fashion Week 2018, the main vision was again joined with WGSN, the world's leading authoritative trend forecasting agency. The new season's main vision was based on the “Declaration of Individuality†theme. In order to better establish a future fashion environment and provide more inspiration and development space for fashion, self-expression is becoming an increasingly important skill. We encourage everyone to be creative and seen as an endogenous force to promote change in design and business. The action of the comfort zone serves as a blade of change. Differently energetic, it is manifestation and announcement. Equivalent to a unique creative vision, new rules, new narratives, and new ideas will all emerge. New China will also make a comeback. Equivalent to breakthroughs and development, the new order and the new future will also open up. At the same time, the visual creative design of the main visual screen was completed by the Pepsi Design Team and Marketing Department. Pepsi cooperated with Fashion Week for several consecutive seasons and created the limited edition cans for Shanghai Fashion Week.
Mr. Gianmauro Vella, Design Director of PepsiCo (China) Co., Ltd. (left)
Ms. Zheng Mianmian, WGSN China Regional Director of Trends (right)
Separate interpretation of the concept and design inspiration of the main visual theme
In the evening, the main visual images of the 2019 spring and summer were synchronized in the South of Xintiandi, Shanghai Parkson, Raffles City, Shanghai Plaza and the Bund Window. From October 11th to October 17th, Shanghai Fashion Week in the spring and summer of 2019 will set off a new round of dazzling events.
As a dream maker and trend-maker of the fashion industry and fashion culture, Shanghai Fashion Week strives to integrate fashion fashion into life based on the more professional, more authoritative, and more influential fashion publishing platform to upgrade consumption in the new era. Invigorating vitality and making positive contributions to the construction of a world-class consumer city in Shanghai, we are fully committed to the “Four Brands†of Shanghai Service, Shanghai Manufacturing, Shanghai Shopping, and Shanghai Culture, tapping the potential and power of the fashion capital, and enhancing Shanghai’s global fashion. The influence of the field.