Independent Men's Wear Brand Accelerates Expansion of “Made in China” Accumulates

Under the influence of various domestic and foreign uncertainties, the potential development space of the Chinese men's clothing market is very open, and China's independent men's clothing brand has also risen rapidly. Recently, the 2012 Red Bean Men's Wealth Summit was opened in Chengdu. More than 30 Hongdou men's clothing distributors from Sichuan shared the successful experience after joining the Red Bean men's apparel. The information of the tip of the iceberg is sufficient to convey the current development achievements of the Chinese menswear industry. It shows the strong road of China's independent men's wear brand.

The situation of “the expansion of leading brand strength and the emergence of cutting-edge brands” happens to be the epitome of the status quo of the development of Chinese men's wear brands. The reporter learned from an interview with Zhou Haijiang, president of the Red Bean Group, that in 2011 the Red Bean men’s wear proposed that the national franchise should reach 2,000 in the year and 3,000 in 2012. Zhou Haijiang revealed that the goal was basically completed. At the beginning of accelerating expansion, the total number of terminal stores of women's apparel brands Idifi and Hongdou men's clothing under the company's red beans is no more than 400. As a result, industry sources said that red beans are expanding franticly at the speed of opening a store every 8 hours, because clothing brands normally do not open nearly 100 shops in one year.

"This speed is not fast," a senior member of the Red Bean told reporters. "As long as the model is correct, it is very fast to copy." In order to further enlarge and strengthen the red bean men's brand, red bean men's clothing has already begun to implement a multi-faceted transformation and upgrading. Shortly afterwards, Red Bean would become a representative of China's men's clothing to enter the international market.