Italian OJ brand women's 08 new product conference and ordering conference successfully concluded

OJ is from Italy, a fashion country, with the brand concept of “creativeness, continuous subversion, and bearing life”. Since entering China in 2006, it has taken the responsibility of introducing advanced fashion concepts and production management models. OJ is adhering to the concept of serving consumers, continuing the CUCCI, D&G personality, passion, and sexy dress styles at a price suitable for China's ordinary OL, and introducing ZARA's fast-selling model, dedicated to creating “OL Weekend Entertainment” popular products. The brand aims to write a new chapter in women's clothing in mainland China.

New Concept: China's First Original "Fashion Brand"
In this era of assertive self-confidence and individuality, “niche” apparel is being loved by more and more women, saying that it is a niche. Actually, it should be between the fashion and the fashion, and it should be longer than the popular life. But it is more intimate and casual than serious fashion, using a professional vocabulary, namely "popular" fashion. In Europe and the United States, "popular" fashion has won the favor of the nobility. It is a good idea for fashionable people and entertainers to be different, and it is also the first choice for OL to go to work. In the future, in order to meet such market demand, there are some specialty stores all over the world that focus on “Taobao” for everyone, and there are also some “brand names” with trade names or store names, but there is a shortage of specialized popular brands. It is even more lacking in China. OJ is aiming at this market segment and is committed to promoting the development of “popular” women's clothing in mainland China. This is the only fashion brand in China that is relying on its own design strength, self-developed and designed, and self-operated.

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